Merchandising and Ranking Feature
A/B Testing your Ecommerce ranking
Base your decisions on quantified evidence: validate every ranking modification with data. Our A/B testing tool allows you to compare the effectiveness of different boost or merchandising rules to optimize your e-commerce conversion rate.
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Validation
A/B Testing: Securing Merchandising Decisions
Every boost rule modifies the customer experience and influences user behavior impact. A/B testing allows you to simultaneously test two versions of the same search or category page (with and without the boost).
This limits the risk of revenue loss before deploying a new ranking strategy across all your e-commerce traffic.
This limits the risk of revenue loss before deploying a new ranking strategy across all your e-commerce traffic.
Methodology
Measuring the Impact of the Boost on the Conversion Rate
Our A/B testing process is conversion-centric. You create Group A (Control, without the new boost) and Group B (Experiment, with the new rule). The tool automatically measures the impact on the conversion rate, allowing for a clear reading of the results.
This is the most reliable way to validate if a ranking modification truly benefits your e-commerce.
This is the most reliable way to validate if a ranking modification truly benefits your e-commerce.
ROI
A/B Testing: Increasing E-commerce Merchandising ROI
Merchandising decisions must be profitable. A/B testing boosts is the only way to guarantee that every ranking action improves your revenue.
Risk Reduction
By deploying a new boost only after statistical validation, you minimize the risk of conversion degradation on your e-commerce.
Strategic Resource Allocation
Focus your merchandising efforts on boost rules that have proven their impact, avoiding time wasted on ineffective ranking strategies.
Data Culture
Integrate a culture of measurement and evidence within your teams, replacing intuition with analysis in all search and ranking decisions.
FAQ
FAQ: Implementation and Best Practices
Find the essential answers for setting up your boost tests and optimizing your web page, categories, and ranking strategies.
Read the User Guide or contact us for assistance.
Read the User Guide or contact us for assistance.