E-commerce Boost: Maximize Your Online Sales

Both types of boost directly support your e-commerce merchandising strategy and the optimization of your product listings:
– Constant Boost: Static rule applied based on fixed criteria (brand, price, seasonality, promotional status). This is an excellent lever for highlighting a specific collection, new arrivals, or for clearing inventory. Ideal when you want to increase sales on a well-identified segment and offer consistent product display on your product pages.
– Behavioral Boost: Dynamic rule. The ranking adjusts in real time according to signals sent by customers, such as click-through rate, add-to-cart, or popularity. This boost reflects the actual trends of your online shopping and improves customer engagement by highlighting what encourages customers the moment they show interest.

Bury (to demote or penalize) is the opposite of a boost. It applies a ranking decrease to a product to position it lower on the search or category pages, without completely erasing it. It is an essential tool for:
1. Demoting out-of-stock or soon-to-be-out-of-stock products, to improve customer satisfaction.
2. Keeping low-margin products at the end of the page and supporting your merchandising efforts.
3. Avoiding exposure of less relevant items while maintaining a fluid shopping experience in your online store.

Yes, absolutely. The boost system works across all interfaces of your site, whether on search or category pages.
– Category Pages: You can apply specific rules (e.g., boosting swimsuits in “Summer”). This improves the consistency of your product displays and supports your product visibility.
– Search Pages: You can define rules for key queries within an internal search engine (e.g., boosting a brand when customers search for “shoes”). This precise steering ensures a ranking aligned with your e-commerce merchandising strategy and optimizes conversion rates.

Dynamic boosting relies on analyzing visitor behavior and their level of customer engagement. The most used signals include:
– The conversion rate.
– Recent views over a defined period.
– Sales and revenue generated. By leveraging this data, you apply an intelligent boost that adapts your product listings in real time, supports your cross-selling and upselling actions, and contributes to increasing sales.

No. Modern boost and bury systems are optimized not to affect your site’s speed.

The rules are calculated by the visual merchandising engine (ElasticSuite/Gally) at the time of each request. Processing is instantaneous, ensuring a fluid, visually appealing, and perfectly ordered display, without slowing down navigation or the customer experience.