Merchandising and Category Feature
Virtual Category Management
Our solution facilitates the creation of dynamic product listings through intelligent e-commerce categorization. It uses e-commerce artificial intelligence to analyze data and generate precise groupings.
You gain in speed, relevance, and efficiency without complicating your customer journey.
You gain in speed, relevance, and efficiency without complicating your customer journey.
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Impact
Virtual Categories: A Strategic Merchandising Lever
Giving merchandising teams the ability to quickly create targeted pages helps with responsiveness in e-commerce. This approach simplifies actions and helps to track market trends.
Operational and Rapid Segmentation
Create categories based on immediate business criteria (e.g., “New Arrivals of the Week” or “Green Products from Brand X in Stock”). This approach simplifies merchandising by allowing you to react quickly to e-commerce imperatives without modifying the catalog.
Ranking Control within the Category
Although the category is virtual, you maintain total control over product ranking via the merchandising engine’s boost rules. This logic remains compatible with intelligent e-commerce categorization and supports finer decision-making.
Zero Maintenance
Once the rule is defined, the page maintains itself automatically. If a product no longer meets the criteria (e.g., out of stock), it disappears automatically, with no manual action required. This automation, powered by data analysis, reduces repetitive tasks and improves the customer journey.
Time Saving
Automate Category Creation for Your E-commerce
No more manually managing products in dozens of categories! Define the rules once (e.g., “All red products on sale”). The virtual category system populates the page instantly. This time saved allows your merchandising teams to focus on strategy and implement more precise actions through data analysis.
Rule Precision
Precise Filtering Rules for Your Virtual Categories
Virtual categories use filtering rules based on product attributes, not a simple text search. The ElasticSuite/Gally engine defines precise criteria (color, price, stock). This approach ensures an instant and reliable list, while applying the merchandising rules.
SEO
Virtual Categories Optimized for Organic Search
Each virtual category can receive a unique URL and SEO content (meta-description, Hn). This way, you transform every thematic or promotional page into a real acquisition opportunity. This optimization increases qualified traffic and improves decision-making thanks to better visibility.
FAQ
FAQ: Better Understanding Virtual Categories
Discover how virtual categories play a key role in your e-commerce strategy and facilitate their daily implementation.
Read the User Guide or contact us for assistance.
Read the User Guide or contact us for assistance.