E-commerce Personalization to Maximize Your Sales

E-commerce personalization helps you offer a unique and engaging shopping experience. With product recommendation and cross-selling tools, you can increase your sales. This helps boost the average basket value and retain your customers for the long term.

Improve the customer experience from the first point of contact and optimize your revenue.

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Features
Personalization

Why is Personalized Product Recommendation a Key Lever?

E-commerce personalization transforms every visit into an opportunity. By suggesting the right products at the right time, you capture attention. This increases the relevance of the offers. You also prepare the ground to increase the average basket value and customer satisfaction.

Highlight Strategic Products

Showcase your bestsellers, new arrivals, and high-margin items to guide purchases.

Offer a Personalized Navigation Experience

Adapt the display according to each user’s behavior to make the journey simple, fast, and intuitive.

A Powerful Lever for Commercial Performance

Stimulate cross-selling and product discovery

Overview

Our two personalization levers

Our tools act on the entire conversion funnel to create a truly tailor-made experience.

Personalization

The Personalization feature is a suggestions widget powered by the user’s active purchasing intent. It analyzes the products viewed during the current or recent session and uses attribute similarity (brand, color, style) to identify and display ultra-relevant recommendations. This approach increases the conversion rate by ensuring that the suggestions match the customer’s immediate intentions.

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Cross & Up Selling

The art of Cross & Up Selling consists of increasing the transaction value at the right time. Our smart algorithms analyze baskets, catalogs, and trends to suggest complementary products (Cross-Selling) or higher-value alternatives (Up-Selling) in a contextual, relevant, and non-intrusive manner.

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Our customers say it best

+30%

conversion rate

“We have been using ElasticSuite Premium and its features for 5 months, and since then, the conversion rate has already increased by 30%.”

Rosalie Smits – Head of Channels – ESSENZA HOME

“With Elasticsuite, we found the tool that allowed us to implement our ideal merchandising strategy.”

Julien Anquetil – Software Development Manager – MegaDental

“This solution has greatly simplified the management of our B2B e-commerce, strengthening our efficiency through centralized administration and continuous improvements, supported by an excellent and responsive service.”

Pascal POZZOBON Digital Director and SI

FAQ