{"id":2063,"date":"2026-07-02T08:23:06","date_gmt":"2026-07-02T08:23:06","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?page_id=2063"},"modified":"2026-07-26T18:23:53","modified_gmt":"2026-07-26T18:23:53","slug":"merchandising-ecommerce","status":"publish","type":"page","link":"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/","title":{"rendered":"LP3 &#8211; Focus Merchandising &amp; Conversion (FR)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark pt-20 min-h-[480px] is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center relative z-10 flex flex-row gap-(--es-spacing-xl) max-w-7xl mx-auto px-(--es-spacing-lg) pt-(--es-spacing-lg) pb-(--es-spacing-xl) lg:pt-(--es-spacing-2xl) lg:pb-(--es-spacing-3xl) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"light\",\"sectionTitle\":\"Partners\",\"title\":\"<code>Con\u00e7u pour vendre. Plus seulement pour chercher.<\/code>\",\"paragraph\":\"Transformez chaque requ\u00eate en vente. ElasticSuite allie pertinence pilot\u00e9e par l'IA, merchandising en temps r\u00e9el et r\u00e8gles de <em>boost &amp; bury<\/em> pour \u00e9radiquer les \\\"0 r\u00e9sultat\\\", faire d\u00e9coller votre panier moyen et transformer vos simples visiteurs en acheteurs.\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"titleTag\":\"h3\",\"showParagraph\":true,\"showCtas\":true,\"isAnimated\":true,\"cta\":\"\",\"readmore\":\"\\n\\n<a\\n        href=\\\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/#:~:text=Booster%20mes%20conversions\\\"\\n     target=\\\"\\\"      rel=\\\"\\\" class=\\\"whitespace-nowrap group inline-flex items-center gap-2 cursor-pointer transition-colors duration-800 ease-in-out focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default es-typo-base text-elastic-coral outline-elastic-coral active:text-coral-mid disabled:text-coral-light wp-block-elasticsuite-link\\\"\\n>\\n<span>Booster mes conversions<\/span>\\n    <span class=\\\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-elastic-coral before:bg-elastic-coral after:bg-elastic-coral group-active:bg-coral-mid group-active:before:bg-coral-mid group-active:after:bg-coral-mid group-disabled:bg-coral-light group-disabled:before:bg-coral-light group-disabled:after:bg-coral-light\\\"><\/span><\/a>\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"1\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light overflow-hidden invisible\">Partners<\/div>\n    \n            <h3 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50 overflow-hidden invisible\"><code>Con\u00e7u pour vendre. Plus seulement pour chercher.<\/code><\/h3>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-indigo-light overflow-hidden invisible\">\n            Transformez chaque requ\u00eate en vente. ElasticSuite allie pertinence pilot\u00e9e par l&rsquo;IA, merchandising en temps r\u00e9el et r\u00e8gles de <em>boost &amp; bury<\/em> pour \u00e9radiquer les \u00ab\u00a00 r\u00e9sultat\u00a0\u00bb, faire d\u00e9coller votre panier moyen et transformer vos simples visiteurs en acheteurs.\n        <\/div>\n    \n    \n            <div class=\"esCard__readmore flex flex-col gap-(--es-spacing-xs) mt-(--es-spacing-sm) lg:mt-(es-spacing-md) items-start overflow-hidden invisible\">\n            <a\n        href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/#:~:text=Booster%20mes%20conversions\"\n     target=\"\"      rel=\"\" class=\"whitespace-nowrap group inline-flex items-center gap-2 cursor-pointer transition-colors duration-800 ease-in-out focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default es-typo-base text-elastic-coral outline-elastic-coral active:text-coral-mid disabled:text-coral-light wp-block-elasticsuite-link\"\n>\n<span>Booster mes conversions<\/span>\n    <span class=\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-elastic-coral before:bg-elastic-coral after:bg-elastic-coral group-active:bg-coral-mid group-active:before:bg-coral-mid group-active:after:bg-coral-mid group-disabled:bg-coral-light group-disabled:before:bg-coral-light group-disabled:after:bg-coral-light\"><\/span><\/a>\n        <\/div>\n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/form-hubspot {\"theme\":\"bg-neutral-50--cockpit\",\"formId\":\"bbf2c243-71e5-44ae-97f3-384f46cc3756\",\"isLegacy\":true,\"portalId\":\"6113121\",\"region\":\"na1\"} -->\n<div class=\"esFormHubspot w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow)\"\n     data-portal-id=\"6113121\"\n     data-form-id=\"bbf2c243-71e5-44ae-97f3-384f46cc3756\"\n     data-region=\"na1\"\n>\n    <div class=\"esFormHubspot__wrapper flex flex-col gap-(--es-spacing-xs) rounded-(--es-radius-xl) bg-neutral-50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n                        <div class=\"js-esHubspotForm\"><\/div>\n\n                <iframe class=\"es-hubspot-fallback\"\n                        src=\"https:\/\/forms.hsforms.com\/embed\/6113121\/bbf2c243-71e5-44ae-97f3-384f46cc3756\"\n                        style=\"width:100%;min-height:600px;border:0;display:none;\"\n                        loading=\"lazy\"\n                ><\/iframe>\n                    <\/div>\n<\/div>\n<!-- \/wp:elasticsuite\/form-hubspot --><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"font-family: &apos;Inter&apos;, -apple-system, BlinkMacSystemFont, sans-serif;line-height: 1.6;width: 100%;color: #333333;background-color: #ffffff\">\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #100930;border-bottom: 1px solid #222d46\">\n        <tr>\n            <td align=\"center\" style=\"padding: 40px 24px\">\n                <p style=\"font-size: 11px;font-weight: 700;letter-spacing: 0.1em;text-transform: uppercase;color: #ece9fb;margin-bottom: 32px;margin-top: 0;text-align: center\">APPROUV\u00c9 PAR LES \u00c9QUIPES E-COMMERCE SUR LES STACKS LEADERS DU MARCH\u00c9<\/p>\n                <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"max-width: 850px;margin: 0 auto\">\n                    <tr>\n                        <td align=\"center\" width=\"25%\" style=\"padding: 0 10px\"><img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/Magento-logo-Bl.png\" alt=\"Magento independent search\" style=\"width: 100%;max-width: 140px;opacity: 0.8\"><\/td>\n                        <td align=\"center\" width=\"25%\" style=\"padding: 0 10px\"><img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/Shopware-logo.png\" alt=\"Shopware integration\" style=\"width: 100%;max-width: 140px;opacity: 0.8\"><\/td>\n                        <td align=\"center\" width=\"25%\" style=\"padding: 0 10px\"><img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/Sylius-logo-Bl.png\" alt=\"Sylius integration\" style=\"width: 100%;max-width: 110px;opacity: 0.8\"><\/td>\n                        <td align=\"center\" width=\"25%\" style=\"padding: 0 10px\"><img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/OroCommerce-Logo-Bl.png\" alt=\"OroCommerce search\" style=\"width: 100%;max-width: 160px;opacity: 0.8\"><\/td>\n                    <\/tr>\n                <\/table>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #ffffff\">\n        <tr>\n            <td align=\"center\" style=\"padding: 80px 15px\">\n                <div style=\"max-width: 1160px;margin: 0 auto;text-align: left\">\n                    \n                    <table align=\"left\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 30px\">\n                        <tr>\n                            <td style=\"padding-right: 20px\">\n                                <span style=\"font-size: 11px;font-weight: 700;letter-spacing: 0.1em;text-transform: uppercase;color: #6c5ecf;background-color: #ece9fb;padding: 6px 14px;border-radius: 100px\">Autonomie Marketing<\/span>\n                                <div style=\"width: 100%;height: 24px\"><\/div>\n                                \n                                <h2 style=\"color: #12103a;font-size: 44px;font-weight: 800;line-height: 1.1;letter-spacing: -0.03em;margin-bottom: 18px;margin-top: 0\">Merchandising visuel. Aucun code requis.<\/h2>\n                                <p style=\"font-size: 16px;line-height: 1.7;color: #4a4a6a;margin-bottom: 45px;margin-top: 0\">N&rsquo;attendez plus les prochains sprints IT pour lancer vos campagnes commerciales. Offrez \u00e0 vos \u00e9quipes merchandising une interface intuitive (drag-and-drop) pour \u00e9pingler manuellement des produits, booster vos meilleures marges et dicter exactement ce que vos clients verront en premier.<\/p>\n                                <a href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/#demo-lp3-FR\" style=\"padding: 14px 28px;border-radius: 100px;font-weight: 600;font-size: 15px;text-decoration: none;background-color: #ED7566;color: #ffffff;text-transform: uppercase\">VOIR LE DASHBOARD<\/a>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n\n                    <table align=\"right\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 30px\">\n                        <tr>\n                            <td>\n                                <div style=\"background-color: #151b2c;border-radius: 16px;padding: 40px;border: 1px solid #222d46;color: #ffffff\">\n                                    <div style=\"border-left: 4px solid #ED7566;padding-left: 24px;margin-bottom: 32px\">\n                                        <div style=\"font-size: 48px;font-weight: 800;line-height: 1;color: #ffffff\">0<\/div>\n                                        <div style=\"color: #8fa0dd;font-size: 15px;margin-top: 6px\">Ticket d\u00e9veloppeur n\u00e9cessaire pour cr\u00e9er des landing pages promo ou modifier les r\u00e8gles de ranking.<\/div>\n                                    <\/div>\n                                    <div style=\"border-left: 4px solid #ED7566;padding-left: 24px\">\n                                        <div style=\"font-size: 48px;font-weight: 800;line-height: 1;color: #ffffff\">100%<\/div>\n                                        <div style=\"color: #8fa0dd;font-size: 15px;margin-top: 6px\">Logique de tri transparente. Comprenez exactement pourquoi tel produit s&rsquo;affiche en position N\u00b01.<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <div style=\"clear: both\"><\/div>\n                <\/div>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #f5f5f7\">\n        <tr>\n            <td align=\"center\" style=\"padding: 100px 15px\">\n                <div style=\"text-align: center;max-width: 700px;margin: 0 auto 50px auto\">\n                    <h2 style=\"font-size: 38px;font-weight: 800;color: #12103a;letter-spacing: -0.02em;margin-bottom: 16px;margin-top: 0\">G\u00e9n\u00e9rez des revenus, pas juste de la pertinence.<\/h2>\n                    <p style=\"font-size: 16px;color: #4a4a6a;margin-top: 0;line-height: 1.6\">La pertinence textuelle est un pr\u00e9-requis. ElasticSuite vous permet d&rsquo;aller plus loin en alignant la recherche avec vos v\u00e9ritables objectifs business (\u00e9coulement, marge, exclusivit\u00e9s).<\/p>\n                <\/div>\n                \n                <div style=\"max-width: 1160px;margin: 0 auto;text-align: left\">\n                    \n                    <table align=\"left\" width=\"33.33%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 20px\">\n                        <tr>\n                            <td style=\"padding: 10px\">\n                                <div style=\"background: #FFFFFF;border-radius: 8px;padding: 40px 30px;height: 100%;min-height: 250px\">\n                                    <div style=\"font-size: 24px;margin-bottom: 20px\">\ud83e\udde0<\/div>\n                                    <h3 style=\"font-size: 20px;font-weight: 700;color: #12103a;margin-bottom: 16px;margin-top: 0\">IA Transparente<\/h3>\n                                    <p style=\"font-size: 15px;color: #4a4a6a;margin: 0;line-height: 1.6\">Exploitez les donn\u00e9es comportementales pour pousser automatiquement vos best-sellers, tout en gardant la main pour *overrider* manuellement l&rsquo;IA \u00e0 tout moment.<\/p>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n\n                    <table align=\"left\" width=\"33.33%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 20px\">\n                        <tr>\n                            <td style=\"padding: 10px\">\n                                <div style=\"background: #FFFFFF;border-radius: 8px;padding: 40px 30px;height: 100%;min-height: 250px\">\n                                    <div style=\"font-size: 24px;margin-bottom: 20px\">\ud83d\udcc8<\/div>\n                                    <h3 style=\"font-size: 20px;font-weight: 700;color: #12103a;margin-bottom: 16px;margin-top: 0\">Boosting de Pr\u00e9cision<\/h3>\n                                    <p style=\"font-size: 15px;color: #4a4a6a;margin: 0;line-height: 1.6\">Cr\u00e9ez des r\u00e8gles de boosting complexes bas\u00e9es sur la marge, le niveau de stock, la saisonnalit\u00e9 ou encore vos partenariats marques sp\u00e9cifiques.<\/p>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n\n                    <table align=\"left\" width=\"33.33%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 20px\">\n                        <tr>\n                            <td style=\"padding: 10px\">\n                                <div style=\"background: #FFFFFF;border-radius: 8px;padding: 40px 30px;height: 100%;min-height: 250px\">\n                                    <div style=\"font-size: 24px;margin-bottom: 20px\">\ud83d\uded2<\/div>\n                                    <h3 style=\"font-size: 20px;font-weight: 700;color: #12103a;margin-bottom: 16px;margin-top: 0\">Cat\u00e9gories Virtuelles<\/h3>\n                                    <p style=\"font-size: 15px;color: #4a4a6a;margin: 0;line-height: 1.6\">G\u00e9n\u00e9rez instantan\u00e9ment des pages cat\u00e9gories dynamiques et optimis\u00e9es SEO bas\u00e9es sur vos attributs de recherche (ex: \u00ab\u00a0Baskets Nike rouges \u00e0 moins de 100\u20ac\u00a0\u00bb) sans dupliquer la donn\u00e9e.<\/p>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n\n                    <div style=\"clear: both\"><\/div>\n                <\/div>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #ffffff\">\n        <tr>\n            <td align=\"center\" style=\"padding: 80px 15px\">\n                <div style=\"max-width: 1160px;margin: 0 auto;text-align: left\">\n                    \n                    <table align=\"left\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 30px\">\n                        <tr>\n                            <td style=\"padding-right: 20px\">\n                                <div style=\"background-color: #151b2c;border-radius: 16px;padding: 40px;border: 1px solid #222d46;color: #ffffff\">\n                                    <div style=\"border-left: 4px solid #ED7566;padding-left: 24px;margin-bottom: 32px\">\n                                        <div style=\"font-size: 48px;font-weight: 800;line-height: 1;color: #ffffff\">+24%<\/div>\n                                        <div style=\"color: #8fa0dd;font-size: 15px;margin-top: 6px\">Augmentation moyenne du taux de conversion via la recherche, observ\u00e9e par les marques reprenant le contr\u00f4le de leur merchandising.<\/div>\n                                    <\/div>\n                                    <div style=\"border-left: 4px solid #ED7566;padding-left: 24px\">\n                                        <div style=\"font-size: 48px;font-weight: 800;line-height: 1;color: #ffffff\">Temps r\u00e9el<\/div>\n                                        <div style=\"color: #8fa0dd;font-size: 15px;margin-top: 6px\">Activation des campagnes. Programmez l&rsquo;affichage de vos banni\u00e8res et de vos r\u00e8gles de boosting \u00e0 l&rsquo;heure exacte du d\u00e9but de vos soldes.<\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n\n                    <table align=\"right\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 30px\">\n                        <tr>\n                            <td style=\"padding-left: 20px\">\n                                <span style=\"font-size: 11px;font-weight: 700;letter-spacing: 0.1em;text-transform: uppercase;color: #6c5ecf;background-color: #ece9fb;padding: 6px 14px;border-radius: 100px\">Agilit\u00e9 Commerciale<\/span>\n                                <div style=\"width: 100%;height: 24px\"><\/div>\n                                \n                                <h2 style=\"color: #12103a;font-size: 44px;font-weight: 800;line-height: 1.1;letter-spacing: -0.03em;margin-bottom: 18px;margin-top: 0\">R\u00e9agissez aux tendances du march\u00e9 en quelques minutes.<\/h2>\n                                <p style=\"font-size: 16px;line-height: 1.7;color: #4a4a6a;margin-bottom: 45px;margin-top: 0\">G\u00e9rez vos synonymes, vos redirections et vos landing pages dynamiques \u00e0 la vol\u00e9e. D\u00e8s qu&rsquo;un produit devient viral ou qu&rsquo;une nouvelle tendance \u00e9merge, votre \u00e9quipe E-commerce peut adapter instantan\u00e9ment toute l&rsquo;exp\u00e9rience de recherche pour capter la demande.<\/p>\n                                <a href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/#demo-lp3-FR\" style=\"padding: 14px 28px;border-radius: 100px;font-weight: 600;font-size: 15px;text-decoration: none;background-color: #ED7566;color: #ffffff;text-transform: uppercase\">BOOSTER MA CONVERSION<\/a>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <div style=\"clear: both\"><\/div>\n                <\/div>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #f5f5f7\">\n        <tr>\n            <td align=\"center\" style=\"padding: 80px 15px\">\n                <div style=\"max-width: 1160px;margin: 0 auto;text-align: left\">\n                    \n                    <table align=\"left\" width=\"35%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 40px\">\n                        <tr>\n                            <td style=\"padding-right: 20px;padding-top: 0px;vertical-align: top\">\n                                <h2 style=\"font-size: 44px;font-weight: 800;line-height: 1.1;letter-spacing: -0.03em;color: #12103a;margin-bottom: 18px;margin-top: 0\">Matrice de contr\u00f4le du Merchandising<\/h2>\n                                <p style=\"font-size: 16px;line-height: 1.7;color: #4a4a6a;margin-bottom: 30px;margin-top: 0\">Comparez l&rsquo;autonomie marketing offerte par ElasticSuite face aux limitations rigides des solutions SaaS fonctionnant en \u00ab\u00a0bo\u00eete noire\u00a0\u00bb.<\/p>\n                                <a href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/#demo-lp3-FR\" style=\"padding: 14px 28px;border-radius: 100px;font-weight: 600;font-size: 15px;text-decoration: none;background-color: #ED7566;color: #ffffff;text-transform: uppercase\">COMPARER LES SOLUTIONS \u2192<\/a>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <table align=\"right\" width=\"60%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 40px\">\n                        <tr>\n                            <td>\n                                <div>\n                                    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background: #ffffff;border-radius: 16px;border: 1px solid #E2E8F0;overflow: hidden;min-width: 500px\">\n                                        <tr>\n                                            <td width=\"30%\" style=\"background-color: #12103a;padding: 16px 20px;font-size: 11px;font-weight: 700;letter-spacing: 0.09em;text-transform: uppercase;color: #8fa0dd\">Fonctionnalit\u00e9s<\/td>\n                                            <td width=\"35%\" style=\"background-color: #12103a;padding: 16px 20px;font-size: 11px;font-weight: 700;letter-spacing: 0.09em;text-transform: uppercase;color: #ffffff\">SaaS Cloud Standard<\/td>\n                                            <td width=\"35%\" style=\"background-color: #12103a;padding: 16px 20px\"><span style=\"background: #ED7566;color: #fff;font-size: 11px;font-weight: 700;letter-spacing: 0.09em;text-transform: uppercase;padding: 5px 14px;border-radius: 100px\">ElasticSuite Natif<\/span><\/td>\n                                        <\/tr>\n                                        <tr>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;border-bottom: 1px solid #E2E8F0\">Logique de Ranking<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 500;color: #7a7a9a;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #cc3333;font-weight: 800;margin-right: 6px\">\u2212<\/span>Algorithmes opaques type \u00ab\u00a0bo\u00eete noire\u00a0\u00bb<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;background: #f9f8ff;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #16a34a;font-weight: 800;margin-right: 6px\">\u2713<\/span>100% transparente &amp; visible<\/td>\n                                        <\/tr>\n                                        <tr style=\"background-color: #fafafa\">\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;border-bottom: 1px solid #E2E8F0\">Automatisation IA<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 500;color: #7a7a9a;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #cc3333;font-weight: 800;margin-right: 6px\">\u2212<\/span>Impose l&rsquo;ordre de tri (override complexe)<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;background: #f4f3ff;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #16a34a;font-weight: 800;margin-right: 6px\">\u2713<\/span>IA intelligente avec contr\u00f4le manuel ma\u00eetre<\/td>\n                                        <\/tr>\n                                        <tr>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;border-bottom: 1px solid #E2E8F0\">Cat\u00e9gories Virtuelles<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 500;color: #7a7a9a;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #cc3333;font-weight: 800;margin-right: 6px\">\u2212<\/span>N\u00e9cessite souvent des add-ons on\u00e9reux<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;background: #f9f8ff;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #16a34a;font-weight: 800;margin-right: 6px\">\u2713<\/span>Cr\u00e9ation native bas\u00e9e sur les attributs<\/td>\n                                        <\/tr>\n                                        <tr style=\"background-color: #fafafa\">\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;border-bottom: 1px solid #E2E8F0\">R\u00e8gles m\u00e9tier (Boost)<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 500;color: #7a7a9a;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #cc3333;font-weight: 800;margin-right: 6px\">\u2212<\/span>Limit\u00e9 \u00e0 la pertinence textuelle basique<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;background: #f4f3ff;border-bottom: 1px solid #E2E8F0\"><span style=\"color: #16a34a;font-weight: 800;margin-right: 6px\">\u2713<\/span>Boost par marge, stock ou saisonnalit\u00e9<\/td>\n                                        <\/tr>\n                                        <tr>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a\">Agilit\u00e9 de Campagne<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 500;color: #7a7a9a\"><span style=\"color: #cc3333;font-weight: 800;margin-right: 6px\">\u2212<\/span>N\u00e9cessite le support de l&rsquo;IT \/ Devs<\/td>\n                                            <td style=\"padding: 14px 20px;font-size: 13px;font-weight: 700;color: #12103a;background: #f9f8ff\"><span style=\"color: #16a34a;font-weight: 800;margin-right: 6px\">\u2713<\/span>100% d&rsquo;autonomie pour l&rsquo;\u00e9quipe E-commerce<\/td>\n                                        <\/tr>\n                                    <\/table>\n                                <\/div>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <div style=\"clear: both\"><\/div>\n                <\/div>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n    <table width=\"100%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"background-color: #26196E\">\n        <tr>\n            <td align=\"center\" style=\"padding: 100px 15px\">\n                <div style=\"max-width: 1160px;margin: 0 auto;text-align: left\">\n                    \n                    <table align=\"left\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 40px\">\n                        <tr>\n                            <td style=\"padding-right: 30px\">\n                                <span style=\"font-size: 11px;font-weight: 700;letter-spacing: 0.1em;text-transform: uppercase;color: #6c5ecf;background-color: #ece9fb;padding: 6px 14px;border-radius: 100px;margin-bottom: 24px\">DONNEZ LE POUVOIR \u00c0 VOS \u00c9QUIPES<\/span>\n                                <h2 style=\"font-size: 46px;font-weight: 800;line-height: 1.1;letter-spacing: -0.03em;color: #ffffff;margin: 0\">Offrez \u00e0 vos merchandisers les outils pour g\u00e9n\u00e9rer du revenu.<\/h2>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <table align=\"right\" width=\"48%\" cellpadding=\"0\" cellspacing=\"0\" border=\"0\" style=\"min-width: 320px;margin-bottom: 40px\">\n                        <tr>\n                            <td style=\"border-left: 4px solid #ED7566;padding-left: 30px\">\n                                <h4 style=\"margin-bottom: 12px;margin-top: 0;font-size: 18px;font-weight: 700;color: #ED7566\">Reprenez le contr\u00f4le sur l&rsquo;automatisation<\/h4>\n                                <p style=\"font-size: 16px;color: #ece9fb;margin: 0;line-height: 1.7\">L&rsquo;IA est puissante, mais votre instinct commercial est irrempla\u00e7able. ElasticSuite fusionne le tri comportemental intelligent avec des r\u00e8gles m\u00e9tier strictes et transparentes. Vous d\u00e9cidez quelles priorit\u00e9s imposer \u00e0 l&rsquo;algorithme, garantissant que vos r\u00e9sultats de recherche servent toujours votre strat\u00e9gie de rentabilit\u00e9.<\/p>\n                            <\/td>\n                        <\/tr>\n                    <\/table>\n                    \n                    <div style=\"clear: both\"><\/div>\n                <\/div>\n            <\/td>\n        <\/tr>\n    <\/table>\n\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop--alt-min.png&apos;);background-size:initial;\" class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark border-b-elastic-blue border-b-1 bg-repeat-y bg-center is-layout-flow wp-block-group-is-layout-flow has-background\" id=\"demo-lp3-FR\"><!-- wp:elasticsuite\/decorator-section-form-image [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"absolute w-[1441px] h-[910px] rounded-full left-full opacity-80 -translate-x-3\/4 -translate-y-1\/10\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, #1A0F4D 95%, transparent 100%)\"><\/div>\n\n    <div class=\"absolute rotate-0 top-15 left-12\/15\">\n        <svg viewBox=\"0 0 200 200\" class=\"fill-elastic-blue w-4\">\n            <use xlink:href=\"#shape__star\"><\/use>\n        <\/svg>\n    <\/div>\n\n    <div class=\"absolute -rotate-20 top-40 left-25\/30\">\n        <svg viewBox=\"0 0 200 200\" class=\"fill-elastic-coral w-8\">\n            <use xlink:href=\"#shape__flower-1\"><\/use>\n        <\/svg>\n    <\/div>\n\n    <div class=\"absolute rotate-0 top-50 left-23\/30\">\n        <svg viewBox=\"0 0 200 200\" class=\"fill-elastic-blue w-6\">\n            <use xlink:href=\"#shape__star\"><\/use>\n        <\/svg>\n    <\/div>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-form-image -->\n\n\n\n<div id=\"demo-lp2-FR\" class=\"wp-block-group relative py-(--es-spacing-2xl) is-layout-constrained wp-block-group-is-layout-constrained\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"alignment\":\"center\",\"sectionTitle\":\"\",\"title\":\"Pr\u00eat \u00e0 int\u00e9grer ElasticSuite<br> \u00e0 votre stack technique ?\",\"paragraph\":\"R\u00e9servez une d\u00e9mo pour d\u00e9couvrir une solution de searchandising pr\u00e9dictible : <br>100% de contr\u00f4le sur vos donn\u00e9es, 0% d'inflation sur vos co\u00fbts..\",\"showSectionTitle\":true,\"showTitle\":true,\"titleTag\":\"h3\",\"showParagraph\":true,\"showCtas\":true,\"isAnimated\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"1\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light overflow-hidden invisible\"><\/div>\n    \n            <h3 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50 overflow-hidden invisible\">Pr\u00eat \u00e0 int\u00e9grer ElasticSuite<br> \u00e0 votre stack technique ?<\/h3>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50 overflow-hidden invisible\">\n            R\u00e9servez une d\u00e9mo pour d\u00e9couvrir une solution de searchandising pr\u00e9dictible : <br>100% de contr\u00f4le sur vos donn\u00e9es, 0% d&rsquo;inflation sur vos co\u00fbts..\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-group relative mt-(--es-spacing-xl) is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center flex-col-reverse gap-(--es-spacing-lg) px-(--es-spacing-md) lg:gap-(--es-spacing-3xl) lg:flex-row-reverse lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom self-end! lg:basis-1\/2! grow-0! bg-neutral-50\/10 backdrop-blur-md rounded-tl-(--es-radius-2xl) pt-(--es-spacing-sm) pl-(--es-spacing-sm) lg:translate-x-0 translate-x-(--es-spacing-md) is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full **:w-full! rounded-tl-(--es-radius-xl) overflow-hidden\"><img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/block_image-form__img2.png\" alt=\"Visuel contenu riche\" class=\"wp-image-3353\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center lg:basis-lg! grow-0! lg:mb-(--es-spacing-lg)! is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/form-hubspot {\"theme\":\"bg-neutral-50--cockpit\",\"formId\":\"bbf2c243-71e5-44ae-97f3-384f46cc3756\",\"isLegacy\":true,\"portalId\":\"6113121\",\"region\":\"na1\"} -->\n<div class=\"esFormHubspot w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow)\"\n     data-portal-id=\"6113121\"\n     data-form-id=\"bbf2c243-71e5-44ae-97f3-384f46cc3756\"\n     data-region=\"na1\"\n>\n    <div class=\"esFormHubspot__wrapper flex flex-col gap-(--es-spacing-xs) rounded-(--es-radius-xl) bg-neutral-50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n                        <div class=\"js-esHubspotForm\"><\/div>\n\n                <iframe class=\"es-hubspot-fallback\"\n                        src=\"https:\/\/forms.hsforms.com\/embed\/6113121\/bbf2c243-71e5-44ae-97f3-384f46cc3756\"\n                        style=\"width:100%;min-height:600px;border:0;display:none;\"\n                        loading=\"lazy\"\n                ><\/iframe>\n                    <\/div>\n<\/div>\n<!-- \/wp:elasticsuite\/form-hubspot --><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop--alt-min.png&apos;);background-size:initial;\" class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark border-b-elastic-blue border-b-1 bg-repeat-y bg-center is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"alignment\":\"center\",\"sectionTitle\":\"FAQ\",\"title\":\"Questions Fr\u00e9quentes\",\"paragraph\":\"Vous n'avez pas trouv\u00e9 la r\u00e9ponse que vous cherchiez ?<br>Consultez notre <a href=\\\"#\\\">Guide de d\u00e9marrage<\/a> ou rendez-vous sur notre <a href=\\\"#\\\">Support<\/a> GitHub pour obtenir de l'aide.<br>\",\"showSectionTitle\":true,\"showTitle\":true,\"titleTag\":\"h3\",\"showParagraph\":true,\"showCtas\":true,\"isAnimated\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"1\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light overflow-hidden invisible\">FAQ<\/div>\n    \n            <h3 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50 overflow-hidden invisible\">Questions Fr\u00e9quentes<\/h3>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50 overflow-hidden invisible\">\n            Vous n&rsquo;avez pas trouv\u00e9 la r\u00e9ponse que vous cherchiez ?<br>Consultez notre <a href=\"#\">Guide de d\u00e9marrage<\/a> ou rendez-vous sur notre <a href=\"#\">Support<\/a> GitHub pour obtenir de l&rsquo;aide.<br>\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column pt-(--es-spacing-xl) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/faq {\"theme\":\"light\",\"items\":[{\"question\":\"<strong><strong><strong>Mon \u00e9quipe E-commerce peut-elle utiliser la solution sans l'aide des d\u00e9veloppeurs ?<\/strong><\/strong><\/strong>\",\"answer\":\"Absolument. ElasticSuite est pens\u00e9 pour l'autonomie des \u00e9quipes marketing. Votre \u00e9quipe dispose d'un tableau de bord intuitif (<em>drag-and-drop<\/em>) pour \u00e9pingler des produits, cr\u00e9er des r\u00e8gles de tri et g\u00e9rer les campagnes, sans jamais avoir \u00e0 ouvrir le moindre ticket IT.\",\"theme\":\"light\"},{\"question\":\"<strong><strong><strong>Comment les r\u00e8gles de <em>boost &amp; bury<\/em> cohabitent-elles avec le tri par l'IA ?<\/strong><\/strong><\/strong>\",\"answer\":\"L'IA fait le plus gros du travail : elle analyse les donn\u00e9es comportementales pour pousser organiquement les articles populaires. Cependant, vos r\u00e8gles m\u00e9tier ont toujours le dernier mot. Si vous d\u00e9cidez de booster un produit \u00e0 forte marge ou de masquer (<em>bury<\/em>) un article en rupture de stock, le moteur ex\u00e9cute votre commande instantan\u00e9ment.\",\"theme\":\"light\"},{\"question\":\"<strong><strong>Puis-je programmer mes campagnes et mes r\u00e8gles de <em>boost<\/em> \u00e0 l'avance ?<\/strong><\/strong>\",\"answer\":\"Oui. Vous pouvez configurer des r\u00e8gles de merchandising temporelles qui s'activent et se d\u00e9sactivent automatiquement. Programmez vos mises en avant pour le Black Friday, vos ventes flash du week-end ou vos campagnes saisonni\u00e8res plusieurs semaines \u00e0 l'avance, et laissez le moteur faire le reste.\",\"theme\":\"light\"},{\"question\":\"<strong><strong><strong>Comment les cat\u00e9gories virtuelles sont-elles g\u00e9n\u00e9r\u00e9es ?<\/strong><\/strong><\/strong>\",\"answer\":\"Elles sont cr\u00e9\u00e9es dynamiquement \u00e0 partir de vos attributs de recherche, ce qui \u00e9vite de dupliquer manuellement votre catalogue. Vous pouvez g\u00e9n\u00e9rer instantan\u00e9ment une landing page ultra-cibl\u00e9e (ex: \\\"Chaussures de running rouges \u00e0 moins de 100 \u20ac\\\") en combinant simplement des filtres. C'est rapide, automatique et parfaitement optimis\u00e9 pour le SEO.\",\"theme\":\"light\"},{\"question\":\"<strong><strong><strong>Est-ce compatible avec les catalogues B2B et leurs grilles tarifaires sur-mesure ?<\/strong><\/strong><\/strong>\",\"answer\":\"Oui. ElasticSuite h\u00e9rite nativement de la complexit\u00e9 B2B de votre plateforme. Les prix sp\u00e9cifiques par client, les catalogues segment\u00e9s et les grilles d'attributs complexes sont pris en charge <em>out-of-the-box<\/em>, garantissant que le bon client voit le bon produit, au prix exact.\",\"theme\":\"light\"},{\"question\":\"<strong><strong><strong>Que se passe-t-il avec les recherches qui ne renvoient \\\"z\u00e9ro r\u00e9sultat\\\" aujourd'hui ?<\/strong><\/strong><\/strong>\",\"answer\":\"ElasticSuite vous donne les outils pour \u00e9radiquer ces impasses de conversion. Gr\u00e2ce \u00e0 la tol\u00e9rance orthographique (<em>typo-tolerance<\/em>), \u00e0 la gestion experte des synonymes et aux redirections automatiques cibl\u00e9es, vous transformez les \\\"0 r\u00e9sultat\\\" en v\u00e9ritables opportunit\u00e9s de vente.\",\"theme\":\"light\"},{\"question\":\"<strong><strong><strong>ElasticSuite est-il compatible avec les architectures headless modernes ?<\/strong><\/strong><\/strong>\",\"answer\":\"Tout \u00e0 fait. Le moteur est 100 % API-first, ce qui permet \u00e0 votre \u00e9quipe technique de d\u00e9coupler facilement l'UX frontend de la logique de recherche backend, sans aucune friction.\",\"theme\":\"light\"}]} -->\n<div >\n    <div class=\"esFaq flex flex-col gap-(--es-spacing-xs)\" data-es-faq>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-2d6bbe6cf1-q\"\n                        aria-controls=\"esFaq-2d6bbe6cf1-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>Mon \u00e9quipe E-commerce peut-elle utiliser la solution sans l&rsquo;aide des d\u00e9veloppeurs ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-2d6bbe6cf1-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-2d6bbe6cf1-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Absolument. ElasticSuite est pens\u00e9 pour l&rsquo;autonomie des \u00e9quipes marketing. Votre \u00e9quipe dispose d&rsquo;un tableau de bord intuitif (<em>drag-and-drop<\/em>) pour \u00e9pingler des produits, cr\u00e9er des r\u00e8gles de tri et g\u00e9rer les campagnes, sans jamais avoir \u00e0 ouvrir le moindre ticket IT.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-3f5031ff7c-q\"\n                        aria-controls=\"esFaq-3f5031ff7c-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>Comment les r\u00e8gles de <em>boost &amp; bury<\/em> cohabitent-elles avec le tri par l&rsquo;IA ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-3f5031ff7c-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-3f5031ff7c-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>L&rsquo;IA fait le plus gros du travail : elle analyse les donn\u00e9es comportementales pour pousser organiquement les articles populaires. Cependant, vos r\u00e8gles m\u00e9tier ont toujours le dernier mot. Si vous d\u00e9cidez de booster un produit \u00e0 forte marge ou de masquer (<em>bury<\/em>) un article en rupture de stock, le moteur ex\u00e9cute votre commande instantan\u00e9ment.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-f06f458825-q\"\n                        aria-controls=\"esFaq-f06f458825-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong>Puis-je programmer mes campagnes et mes r\u00e8gles de <em>boost<\/em> \u00e0 l&rsquo;avance ?<\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-f06f458825-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-f06f458825-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. Vous pouvez configurer des r\u00e8gles de merchandising temporelles qui s&rsquo;activent et se d\u00e9sactivent automatiquement. Programmez vos mises en avant pour le Black Friday, vos ventes flash du week-end ou vos campagnes saisonni\u00e8res plusieurs semaines \u00e0 l&rsquo;avance, et laissez le moteur faire le reste.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-679465fda6-q\"\n                        aria-controls=\"esFaq-679465fda6-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>Comment les cat\u00e9gories virtuelles sont-elles g\u00e9n\u00e9r\u00e9es ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-679465fda6-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-679465fda6-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Elles sont cr\u00e9\u00e9es dynamiquement \u00e0 partir de vos attributs de recherche, ce qui \u00e9vite de dupliquer manuellement votre catalogue. Vous pouvez g\u00e9n\u00e9rer instantan\u00e9ment une landing page ultra-cibl\u00e9e (ex: \u00ab\u00a0Chaussures de running rouges \u00e0 moins de 100 \u20ac\u00a0\u00bb) en combinant simplement des filtres. C&rsquo;est rapide, automatique et parfaitement optimis\u00e9 pour le SEO.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-44899de1fa-q\"\n                        aria-controls=\"esFaq-44899de1fa-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>Est-ce compatible avec les catalogues B2B et leurs grilles tarifaires sur-mesure ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-44899de1fa-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-44899de1fa-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. ElasticSuite h\u00e9rite nativement de la complexit\u00e9 B2B de votre plateforme. Les prix sp\u00e9cifiques par client, les catalogues segment\u00e9s et les grilles d&rsquo;attributs complexes sont pris en charge <em>out-of-the-box<\/em>, garantissant que le bon client voit le bon produit, au prix exact.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-55ac6fcdf4-q\"\n                        aria-controls=\"esFaq-55ac6fcdf4-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>Que se passe-t-il avec les recherches qui ne renvoient \u00ab\u00a0z\u00e9ro r\u00e9sultat\u00a0\u00bb aujourd&rsquo;hui ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-55ac6fcdf4-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-55ac6fcdf4-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>ElasticSuite vous donne les outils pour \u00e9radiquer ces impasses de conversion. Gr\u00e2ce \u00e0 la tol\u00e9rance orthographique (<em>typo-tolerance<\/em>), \u00e0 la gestion experte des synonymes et aux redirections automatiques cibl\u00e9es, vous transformez les \u00ab\u00a00 r\u00e9sultat\u00a0\u00bb en v\u00e9ritables opportunit\u00e9s de vente.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-indigo-mid\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-4b976e9f88-q\"\n                        aria-controls=\"esFaq-4b976e9f88-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-50\"><strong><strong><strong>ElasticSuite est-il compatible avec les architectures headless modernes ?<\/strong><\/strong><\/strong><\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-indigo-mid *:fill-neutral-50\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-4b976e9f88-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-4b976e9f88-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Tout \u00e0 fait. Le moteur est 100 % API-first, ce qui permet \u00e0 votre \u00e9quipe technique de d\u00e9coupler facilement l&rsquo;UX frontend de la logique de recherche backend, sans aucune friction.<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Mon \u00e9quipe E-commerce peut-elle utiliser la solution sans l'aide des d\u00e9veloppeurs ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolument. ElasticSuite est pens\u00e9 pour l'autonomie des \u00e9quipes marketing. Votre \u00e9quipe dispose d'un tableau de bord intuitif (drag-and-drop) pour \u00e9pingler des produits, cr\u00e9er des r\u00e8gles de tri et g\u00e9rer les campagnes, sans jamais avoir \u00e0 ouvrir le moindre ticket IT.\"}},{\"@type\":\"Question\",\"name\":\"Comment les r\u00e8gles de boost &amp; bury cohabitent-elles avec le tri par l'IA ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"L'IA fait le plus gros du travail : elle analyse les donn\u00e9es comportementales pour pousser organiquement les articles populaires. Cependant, vos r\u00e8gles m\u00e9tier ont toujours le dernier mot. Si vous d\u00e9cidez de booster un produit \u00e0 forte marge ou de masquer (bury) un article en rupture de stock, le moteur ex\u00e9cute votre commande instantan\u00e9ment.\"}},{\"@type\":\"Question\",\"name\":\"Puis-je programmer mes campagnes et mes r\u00e8gles de boost \u00e0 l'avance ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui. Vous pouvez configurer des r\u00e8gles de merchandising temporelles qui s'activent et se d\u00e9sactivent automatiquement. Programmez vos mises en avant pour le Black Friday, vos ventes flash du week-end ou vos campagnes saisonni\u00e8res plusieurs semaines \u00e0 l'avance, et laissez le moteur faire le reste.\"}},{\"@type\":\"Question\",\"name\":\"Comment les cat\u00e9gories virtuelles sont-elles g\u00e9n\u00e9r\u00e9es ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Elles sont cr\u00e9\u00e9es dynamiquement \u00e0 partir de vos attributs de recherche, ce qui \u00e9vite de dupliquer manuellement votre catalogue. Vous pouvez g\u00e9n\u00e9rer instantan\u00e9ment une landing page ultra-cibl\u00e9e (ex: \\\"Chaussures de running rouges \u00e0 moins de 100 \u20ac\\\") en combinant simplement des filtres. 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Offrez \u00e0 vos \u00e9quipes merchandising une interface intuitive (drag-and-drop) pour \u00e9pingler manuellement des produits, booster vos meilleures marges et dicter exactement ce que vos clients verront &hellip; <a href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":2069,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2063","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outil de merchandising e-commerce IA | ElasticSuite<\/title>\n<meta name=\"description\" content=\"Reprenez le contr\u00f4le de votre merchandising e-commerce. IA transparente, r\u00e8gles de boost cibl\u00e9es et autonomie totale pour vos \u00e9quipes marketing. D\u00e9mo !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elasticsuite.io\/fr\/merchandising-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outil de merchandising e-commerce IA | ElasticSuite\" \/>\n<meta property=\"og:description\" content=\"Reprenez le contr\u00f4le de votre merchandising e-commerce. IA transparente, r\u00e8gles de boost cibl\u00e9es et autonomie totale pour vos \u00e9quipes marketing. 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