{"id":296,"date":"2025-11-04T15:18:58","date_gmt":"2025-11-04T15:18:58","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?page_id=296"},"modified":"2026-02-18T16:01:03","modified_gmt":"2026-02-18T16:01:03","slug":"categories-virtuelles","status":"publish","type":"page","link":"https:\/\/elasticsuite.io\/fr\/fonctionnalites\/merchandising\/categories-virtuelles\/","title":{"rendered":"Cat\u00e9gories virtuelles"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark pt-20 min-h-[480px] is-layout-constrained wp-block-group-is-layout-constrained\"><!-- wp:elasticsuite\/decorator-section-banner-product [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"max-lg:hidden absolute rounded-full w-[3791px] h-[1654px] -top-[487px] -left-1\/20\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <div class=\"lg:hidden absolute rounded-full bg-no-repeat w-[2499px] h-[960px] top-1\/3 -translate-x-4\/9\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"-10\"\n            data-parallax-speed=\"10\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[233px] h-[233px] top-[40px] left-7\/16 -rotate-15 fill-indigo-mid\">\n        <use xlink:href=\"#shape__flower-1\"><\/use>\n    <\/svg>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"30\"\n            data-parallax-speed=\"5\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[425px] h-[425px] -bottom-3\/8 -left-3\/8 rotate-30 fill-indigo-deep\">\n        <use xlink:href=\"#shape__asterisk\"><\/use>\n    <\/svg>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-banner-product -->\n\n\n\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-xl) px-(--es-spacing-sm) pt-(--es-spacing-lg) pb-(--es-spacing-xl) lg:pt-(--es-spacing-2xl) lg:pb-(--es-spacing-3xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"sectionTitle\":\"Fonctionnalit\u00e9 de Merchandising et Cat\u00e9gorie\",\"title\":\"Gestion des cat\u00e9gories virtuelles\",\"titleTag\":\"h1\",\"paragraph\":\"Notre solution permet de cr\u00e9er des listings produits dynamiques gr\u00e2ce \u00e0 une cat\u00e9gorisation intelligente qui s\u2019appuie sur l\u2019IA pour analyser les donn\u00e9es e-commerce et structurer automatiquement l\u2019offre produit.<br><br>Vous gagnez en rapidit\u00e9, en pertinence et en efficacit\u00e9 sans complexifier votre parcours client.\",\"isAnimated\":false,\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\\n\\n<a\\n        href=\\\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\\\"\\n        class=\\\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\\\"\\n>\\n<span>Demander une d\u00e9mo<\/span>\\n    <span class=\\\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\\\"><\/span><\/a>\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light\">Fonctionnalit\u00e9 de Merchandising et Cat\u00e9gorie<\/div>\n    \n            <h1 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50\">Gestion des cat\u00e9gories virtuelles<\/h1>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\">\n            Notre solution permet de cr\u00e9er des listings produits dynamiques gr\u00e2ce \u00e0 une cat\u00e9gorisation intelligente qui s\u2019appuie sur l\u2019IA pour analyser les donn\u00e9es e-commerce et structurer automatiquement l\u2019offre produit.<br><br>Vous gagnez en rapidit\u00e9, en pertinence et en efficacit\u00e9 sans complexifier votre parcours client.\n        <\/div>\n    \n            <div class=\"esCard__cta inline-flex flex-col items-center gap-(--es-spacing-sm) mt-(--es-spacing-sm) lg:flex lg:flex-row lg:mt-(es-spacing-md) justify-start\">\n            <a\n        href=\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\"\n        class=\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\"\n>\n<span>Demander une d\u00e9mo<\/span>\n    <span class=\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\"><\/span><\/a>\n        <\/div>\n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/motion-search-shoes {\"isAnimated\":true} -->\n<div class=\"esMotionSearchShoes w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow) esFadeInAnimated opacity-0 invisible\" data-animated=\"1\">\n    <div class=\"flex flex-col gap-(--es-spacing-xs) h-[416px] rounded-(--es-radius-xl) backdrop-blur-[32px] bg-neutral-50\/50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n        <div class=\"@container\/search-bar  flex flex-nowrap shrink-1 gap-(--es-spacing-md) items-center justify-between text-neutral-50\">\n            <div class=\"relative z-0 rounded-full before:absolute before:content[&#039;&#039;] before:z-[-2] before:w-full before:aspect-square before:top-[50%] before:left-[50%] before:mt-[-50%] before:rounded-0  before:ml-[-50%] before:bg-(image:--es-rotating-gradient) before:animate-rotating-gradient after:absolute after:z-[-1] after:content-[&#039;&#039;] after:top-[2px] after:left-[2px] after:bg-neutral-50 after:rounded-full after:w-[calc(100%-4px)] after:h-[calc(100%-4px)] overflow-hidden grow relative p-(--es-spacing-sm)\">\n    <div class=\"flex items-center justify-between gap-(--es-spacing-sm)\">\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__search\"><\/use>\n                <\/svg>\n                <input type=\"text\"\n                       class=\"grow bg-transparent text-neutral-900 outline-0 w-[50%]\"\n                >\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__close\"><\/use>\n                <\/svg>\n            <\/div>\n<\/div>        <div class=\"flex flex-col-reverse items-center gap-(--es-spacing-xs) shrink-0 @lg\/search-bar:flex-row\">\n            <span class=\"es-typo-sm\">Ai Search<\/span>\n            <input type=\"checkbox\"\n       class=\"appearance-none rounded-full transition-colors duration-300 cursor-pointer relative before:content-[&#039;&#039;] before:absolute before:rounded-full before:transition-[background-color,translate] before:duration-300 es-toggle-base bg-indigo-tint checked:bg-indigo-light before:bg-indigo-light checked:before:bg-indigo-mid es-toggle-sm @lg\/search-bar:es-toggle-base\"\n\/>        <\/div>\n    <\/div>        <div class=\"grow bg-neutral-100 rounded-t-(--es-radius-2xl) overflow-hidden\">\n            <ul class=\"flex flex-col p-(--es-spacing-xs)\">\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide1-min-BRykNFKy.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Solstice Drift<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 monture dor\u00e9e<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide2-min-Ie5AwlMi.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Veralia Point<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes \u00e0 branches \u00e9paisses<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide3-min-DZOOjHrs.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Astra Wave<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 verres noirs<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide4-min-CLWfnjhV.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Claritya 2.0<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes rondes \u00e0 monture fine<\/span>\n                    <\/div>\n                <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><!-- \/wp:elasticsuite\/motion-search-shoes -->\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns absolute! bottom-0 left-0 w-full z-10 flex flex-row px-(--es-spacing-sm) lg:px-(--es-spacing-lg) py-(--es-spacing-sm) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/breadcrumb {\"theme\":\"dark\"} -->\n<nav class=\"esBreadcrumb\" aria-label=\"Fil d'Ariane\">\n        <ol class=\"flex flex-wrap gap-(--es-spacing-xxs))\">\n                            <li class=\"flex items-center font-mono text-sm text-indigo-light\">\n                                                                <span aria-current=\"page\" class=\"*:w-6 *:h-6 *:fill-indigo-light\"><svg viewBox=\"0 0 24 24\"><use xlink:href=\"#filled__home\"><\/use><\/svg><\/span>\n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n<!-- \/wp:elasticsuite\/breadcrumb -->\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Impact\",\"title\":\"Les Cat\u00e9gories Virtuelles : Un levier de Merchandising strat\u00e9gique\",\"titleTag\":\"h2\",\"paragraph\":\"Donner aux \u00e9quipes de merchandising la possibilit\u00e9 de cr\u00e9er rapidement des pages cibl\u00e9es aide \u00e0 la r\u00e9activit\u00e9 en e-commerce. Cette approche simplifie les actions et aide \u00e0 suivre les tendances du march\u00e9.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Impact<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Les Cat\u00e9gories Virtuelles : Un levier de Merchandising strat\u00e9gique<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Donner aux \u00e9quipes de merchandising la possibilit\u00e9 de cr\u00e9er rapidement des pages cibl\u00e9es aide \u00e0 la r\u00e9activit\u00e9 en e-commerce. Cette approche simplifie les actions et aide \u00e0 suivre les tendances du march\u00e9.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/totems-card-feature {\"columns\":3,\"isAnimated\":true,\"items\":[\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__programming_source--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Segmentation Op\u00e9rationnelle et Rapide<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Cr\u00e9ez des cat\u00e9gories bas\u00e9es sur des crit\u00e8res m\u00e9tier imm\u00e9diats (ex. : \\\"Nouveaut\u00e9s de la semaine\\\" ou \\\"Produits verts de la marque X en stock\\\"). Cette approche simplifie le merchandising en vous permettant de r\u00e9agir rapidement aux imp\u00e9ratifs e-commerce sans modifier le catalogue.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__scale--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Contr\u00f4le du Ranking sur la Cat\u00e9gorie<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Bien que la cat\u00e9gorie soit virtuelle, vous gardez un contr\u00f4le total sur le ranking des produits via les r\u00e8gles de boost du moteur de merchandising. Cette logique reste compatible avec la cat\u00e9gorisation ecommerce intelligente et soutient une prise de d\u00e9cision plus fine.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__on_premise--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Maintenance Z\u00e9ro<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Une fois la r\u00e8gle d\u00e9finie, la page s\u2019auto-entretient. Si un produit ne r\u00e9pond plus aux crit\u00e8res (ex. : rupture de stock), il dispara\u00eet automatiquement, sans action manuelle. Cette automatisation, aliment\u00e9e par l\u2019analyse des donn\u00e9es, r\u00e9duit les t\u00e2ches r\u00e9p\u00e9titives et am\u00e9liore le parcours client.\\n        <\/div>\\n    \\n    <\/div>\"]} -->\n\n<div class=\"wp-block-elasticsuite-totems-card-feature esTotems esTotemsCardFeature grid grid-cols-1 sm:grid-cols-2  gap-(--es-spacing-sm) lg:grid-cols-3 esTotems--animated invisible *:invisible\">\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__programming_source--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Segmentation Op\u00e9rationnelle et Rapide<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Cr\u00e9ez des cat\u00e9gories bas\u00e9es sur des crit\u00e8res m\u00e9tier imm\u00e9diats (ex. : \u00ab\u00a0Nouveaut\u00e9s de la semaine\u00a0\u00bb ou \u00ab\u00a0Produits verts de la marque X en stock\u00a0\u00bb). Cette approche simplifie le merchandising en vous permettant de r\u00e9agir rapidement aux imp\u00e9ratifs e-commerce sans modifier le catalogue.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__scale--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Contr\u00f4le du Ranking sur la Cat\u00e9gorie<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Bien que la cat\u00e9gorie soit virtuelle, vous gardez un contr\u00f4le total sur le ranking des produits via les r\u00e8gles de boost du moteur de merchandising. Cette logique reste compatible avec la cat\u00e9gorisation ecommerce intelligente et soutient une prise de d\u00e9cision plus fine.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__on_premise--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Maintenance Z\u00e9ro<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Une fois la r\u00e8gle d\u00e9finie, la page s\u2019auto-entretient. Si un produit ne r\u00e9pond plus aux crit\u00e8res (ex. : rupture de stock), il dispara\u00eet automatiquement, sans action manuelle. Cette automatisation, aliment\u00e9e par l\u2019analyse des donn\u00e9es, r\u00e9duit les t\u00e2ches r\u00e9p\u00e9titives et am\u00e9liore le parcours client.\n        <\/div>\n    \n    <\/div>\n    <\/div>\n<!-- \/wp:elasticsuite\/totems-card-feature --><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2025\/11\/Capture-decran-2025-11-04-164819.png\",\"isAnimated\":true,\"theme\":\"1\"} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-elastic-blue\">\n       <div class=\"absolute w-[2191px] h-[1654px] top-[-634px] left-[-1096px]\"\n       style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40.1%, #1A0F7F 81.73%);\"\n   ><\/div>\n        <svg viewBox=\"0 0 200 230\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-y-percent=\"-50\"\n        data-parallax-rotate=\"10\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[363.25px] h-[417.74px] top-[266px] right-[-100px] rotate-[15Deg] fill-indigo-deep\">\n        <use xlink:href=\"#shape__cube\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2025\/11\/Capture-decran-2025-11-04-164819.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Gain de Temps\",\"title\":\"Automatisez la cr\u00e9ation de Cat\u00e9gorie pour votre E-commerce\",\"titleTag\":\"h2\",\"paragraph\":\"Finie la gestion manuelle des produits dans des dizaines de cat\u00e9gories ! D\u00e9finissez une seule fois les r\u00e8gles (ex. : \u00ab Tous les produits rouges en promotion \u00bb) et le syst\u00e8me de cat\u00e9gories virtuelles alimentera la page instantan\u00e9ment. <br><br>Ce temps gagn\u00e9 permet \u00e0 vos \u00e9quipes merchandising de se concentrer sur la strat\u00e9gie et de mettre en \u0153uvre des actions plus pr\u00e9cises gr\u00e2ce \u00e0 l\u2019analyse de donn\u00e9es.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Gain de Temps<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Automatisez la cr\u00e9ation de Cat\u00e9gorie pour votre E-commerce<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Finie la gestion manuelle des produits dans des dizaines de cat\u00e9gories ! D\u00e9finissez une seule fois les r\u00e8gles (ex. : \u00ab Tous les produits rouges en promotion \u00bb) et le syst\u00e8me de cat\u00e9gories virtuelles alimentera la page instantan\u00e9ment. <br><br>Ce temps gagn\u00e9 permet \u00e0 vos \u00e9quipes merchandising de se concentrer sur la strat\u00e9gie et de mettre en \u0153uvre des actions plus pr\u00e9cises gr\u00e2ce \u00e0 l\u2019analyse de donn\u00e9es.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"4\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/rule-engine.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-indigo-light\">\n        <div class=\"absolute w-[2808px] h-[2431px] top-[-202px] left-[-1298px]\"\n           style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 30.29%, #FCFCFC 90%);\"\n    ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"-20\"\n        data-parallax-y-percent=\"50\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[274.21px] h-[274.21px] top-[-26px] left-[-50px] rotate-[156Deg] fill-indigo-light\">\n        <use xlink:href=\"#shape__flower-3\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/rule-engine.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Pr\u00e9cision des R\u00e8gles\",\"title\":\"<strong>R\u00e8gles de filtrage pr\u00e9cises pour vos Cat\u00e9gories Virtuelles<\/strong>\",\"titleTag\":\"h2\",\"paragraph\":\"Les cat\u00e9gories virtuelles utilisent des r\u00e8gles de filtrage bas\u00e9es sur les attributs produits, et non une simple recherche textuelle. Nos solutions fournissent des crit\u00e8res pr\u00e9cis (couleur, prix, stock). <br><br>Cette approche garantit une liste instantan\u00e9e et fiable, tout en appliquant vos r\u00e8gles de merchandising.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Pr\u00e9cision des R\u00e8gles<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\"><strong>R\u00e8gles de filtrage pr\u00e9cises pour vos Cat\u00e9gories Virtuelles<\/strong><\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Les cat\u00e9gories virtuelles utilisent des r\u00e8gles de filtrage bas\u00e9es sur les attributs produits, et non une simple recherche textuelle. Nos solutions fournissent des crit\u00e8res pr\u00e9cis (couleur, prix, stock). <br><br>Cette approche garantit une liste instantan\u00e9e et fiable, tout en appliquant vos r\u00e8gles de merchandising.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-size:initial;\" class=\"wp-block-group alignfull bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns are-vertically-aligned-center flex flex-col-reverse gap-(--es-spacing-lg) py-(--es-spacing-xl) px-(--es-spacing-lg) lg:flex-row lg:items-center lg:justify-between lg:pt-(--es-spacing-3xl) lg:py-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"SEO\",\"title\":\"<strong>Cat\u00e9gories virtuelles optimis\u00e9es pour le search organique<\/strong>\",\"titleTag\":\"h2\",\"paragraph\":\"Chaque cat\u00e9gorie virtuelle peut recevoir une URL et un contenu SEO uniques (m\u00e9ta-description, Hn). Vous transformez ainsi chaque landing page th\u00e9matique ou promotionnelle en une r\u00e9elle opportunit\u00e9 d\u2019acquisition. Cette optimisation augmente le trafic qualifi\u00e9 et am\u00e9liore la prise de d\u00e9cision gr\u00e2ce \u00e0 une meilleure visibilit\u00e9.\",\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">SEO<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\"><strong>Cat\u00e9gories virtuelles optimis\u00e9es pour le search organique<\/strong><\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Chaque cat\u00e9gorie virtuelle peut recevoir une URL et un contenu SEO uniques (m\u00e9ta-description, Hn). Vous transformez ainsi chaque landing page th\u00e9matique ou promotionnelle en une r\u00e9elle opportunit\u00e9 d\u2019acquisition. Cette optimisation augmente le trafic qualifi\u00e9 et am\u00e9liore la prise de d\u00e9cision gr\u00e2ce \u00e0 une meilleure visibilit\u00e9.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/motion-searchbar-teenager [] -->\n<div class=\"esMotionSearchbarTeenager relative max-w-[600px] m-auto flex flex-col items-center justify-end perspective-[650px] perspective-origin-center\">\n    <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/teenager-BDgOlpO-.png\" class=\"esMotionSearchbarTeenager__teenager relative z-10\" alt=\"\" \/>\n    <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/teenager-ok-CNZUxke_.png\" class=\"esMotionSearchbarTeenager__teenagerOk absolute bottom z-10 max-h-[650px] opacity-0\" alt=\"\" \/>\n    <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/teenager-wind-wpgj2uVn.png\" class=\"esMotionSearchbarTeenager__teenagerWindy absolute bottom z-10 max-h-[800px] max-w-[123%] opacity-0\" alt=\"\" \/>\n\n    <div class=\"esMotionSearchbarTeenager__card  absolute object-cover hidden\">\n        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/plant4-Z6V3X6Sw.png\" alt=\"\" class=\"w-full h-full rounded-(--es-radius-lg) shadow-[0px_8px_24px_0px_#00000029]\" \/>\n    <\/div>\n\n    <div class=\"esMotionSearchbarTeenager__card absolute object-cover hidden\">\n        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/plant3-6IV9L8yE.png\" alt=\"\" class=\"w-full h-full rounded-(--es-radius-lg) shadow-[0px_8px_24px_0px_#00000029]\" \/>\n    <\/div>\n\n    <div class=\"esMotionSearchbarTeenager__card absolute object-cover hidden\">\n        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/plant2-Ccy8HwGO.png\" alt=\"\" class=\"w-full h-full rounded-(--es-radius-lg) shadow-[0px_8px_24px_0px_#00000029]\" \/>\n    <\/div>\n\n    <div class=\"esMotionSearchbarTeenager__card absolute object-cover hidden\">\n        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/plant1-DgM5w9Z1.png\" alt=\"\" class=\"w-full h-full rounded-(--es-radius-lg) shadow-[0px_8px_24px_0px_#00000029]\" \/>\n    <\/div>\n\n    <div class=\"esMotionSearchbarTeenager__searchbar absolute bottom-[130px] z-20 w-full\">\n        <div class=\"@container\/search-bar   text-neutral-600\">\n            <div class=\"relative z-0 rounded-full before:absolute before:content[&#039;&#039;] before:z-[-2] before:w-full before:aspect-square before:top-[50%] before:left-[50%] before:mt-[-50%] before:rounded-0  before:ml-[-50%] before:bg-(image:--es-rotating-gradient) before:animate-rotating-gradient after:absolute after:z-[-1] after:content-[&#039;&#039;] after:top-[2px] after:left-[2px] after:bg-neutral-50 after:rounded-full after:w-[calc(100%-4px)] after:h-[calc(100%-4px)] overflow-hidden flex items-center justify-between gap-(--es-spacing-md) px-(--es-spacing-sm) py-(--es-spacing-xs) bg-neutral-50 @md\/search-bar:py-(--es-spacing-sm)\">\n    <div class=\"grow flex items-center justify-between gap-(--es-spacing-sm) p-(--es-spacing-xs) rounded-(--es-radius-full) border bg-neutral-100 border-neutral-600  @lg\/search-bar:p-(--es-spacing-sm)\">\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__search\"><\/use>\n                <\/svg>\n                <div class=\"searchbar__input grow bg-transparent text-neutral-900 outline-0 w-[50%]\"><\/div>\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__close\"><\/use>\n                <\/svg>\n            <\/div>\n            <div class=\"flex flex-col-reverse items-center gap-(--es-spacing-xs) @md\/search-bar:flex-row\">\n                <span class=\"es-typo-base\">Ai Search<\/span>\n                <input type=\"checkbox\"\n       class=\"appearance-none rounded-full transition-colors duration-300 cursor-pointer relative before:content-[&#039;&#039;] before:absolute before:rounded-full before:transition-[background-color,translate] before:duration-300 es-toggle-base bg-indigo-tint checked:bg-indigo-light before:bg-indigo-light checked:before:bg-indigo-mid es-toggle-sm @md\/search-bar:es-toggle-base\"\n\/>            <\/div>\n<\/div>    <\/div>    <\/div>\n\n    <div class=\"esMotionSearchbarTeenager__pointer absolute flex z-30 top-0 left-0 opacity-0 origin-center\">\n        <div class=\"h-6 w-6 relative\">\n            <svg class=\"absolute pin h-6 w-6 text-black opacity-50\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n                <circle cx=\"50\" cy=\"50\" r=\"40\" stroke=\"rgba(255, 255, 255, 0.5)\" stroke-width=\"8\" fill=\"rgba(0, 0, 0, 0.5)\" \/>\n            <\/svg>\n        <\/div>\n    <\/div>\n<\/div>\n<!-- \/wp:elasticsuite\/motion-searchbar-teenager -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"alignment\":\"center\",\"sectionTitle\":\"FAQ\",\"title\":\"<strong>FAQ : mieux comprendre les cat\u00e9gories virtuelles<\/strong>\",\"titleTag\":\"h2\",\"paragraph\":\"D\u00e9couvrez comment les cat\u00e9gories virtuelles jouent un r\u00f4le cl\u00e9 dans votre strat\u00e9gie e-commerce et facilitent leur mise en place au quotidien.<br>Lisez le <a href=\\\"https:\/\/elastic-suite.github.io\/documentation\/\\\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l'aide.\",\"isAnimated\":false,\"theme\":\"dark\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">FAQ<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\"><strong>FAQ : mieux comprendre les cat\u00e9gories virtuelles<\/strong><\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            D\u00e9couvrez comment les cat\u00e9gories virtuelles jouent un r\u00f4le cl\u00e9 dans votre strat\u00e9gie e-commerce et facilitent leur mise en place au quotidien.<br>Lisez le <a href=\"https:\/\/elastic-suite.github.io\/documentation\/\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l&rsquo;aide.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column pt-(--es-spacing-xl) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/faq {\"theme\":\"dark\",\"items\":[{\"question\":\"Quelle est la diff\u00e9rence entre une cat\u00e9gorie classique et une cat\u00e9gorie virtuelle ?\",\"answer\":\"Une cat\u00e9gorie classique est g\u00e9r\u00e9e manuellement : l\u2019\u00e9quipe e-commerce ajoute ou retire chaque produit. Une cat\u00e9gorie virtuelle est dynamique et aliment\u00e9e par des r\u00e8gles pr\u00e9d\u00e9finies. Le moteur de search applique ces r\u00e8gles en temps r\u00e9el, garantissant une liste toujours \u00e0 jour et facilitant la mise en \u0153uvre du merchandising.\",\"theme\":\"light\"},{\"question\":\"Les cat\u00e9gories virtuelles sont-elles bonnes pour le search et le SEO ?\",\"answer\":\"Une cat\u00e9gorie classique est g\u00e9r\u00e9e manuellement : l\u2019\u00e9quipe e-commerce ajoute ou retire chaque produit. Une cat\u00e9gorie virtuelle est dynamique et aliment\u00e9e par des r\u00e8gles pr\u00e9d\u00e9finies. Le moteur de search applique ces r\u00e8gles en temps r\u00e9el, garantissant une liste toujours \u00e0 jour et facilitant la mise en \u0153uvre du merchandising.\",\"theme\":\"light\"},{\"question\":\"Peut-on appliquer des r\u00e8gles de merchandising sp\u00e9cifiques comme le ranking ?\",\"answer\":\"Oui. M\u00eame si la liste de produits est automatis\u00e9e, vous gardez un contr\u00f4le total sur le ranking. Vous pouvez booster certains produits (ex. : ceux avec un meilleur taux de conversion) uniquement dans cette page. Cette approche s\u2019int\u00e8gre naturellement au category management.\",\"theme\":\"light\"},{\"question\":\"Quelles sont les limites de l'automatisation de ces cat\u00e9gories ?\",\"answer\":\"L\u2019automatisation d\u00e9pend de la qualit\u00e9 des donn\u00e9es produits. Si vos attributs sont incomplets, la cat\u00e9gorisation sera moins fiable. Une donn\u00e9e claire am\u00e9liore les r\u00e9sultats, enrichit les descriptions de produits et r\u00e9duit les ajustements manuels.\",\"theme\":\"light\"},{\"question\":\"Comment les donn\u00e9es produit permettent-elles d\u2019avoir des cat\u00e9gories toujours \u00e0 jour ?\",\"answer\":\"Les cat\u00e9gories virtuelles fonctionnent gr\u00e2ce \u00e0 une indexation rapide des donn\u00e9es. Le syst\u00e8me met \u00e0 jour tout changement (stock, prix, attribut) instantan\u00e9ment. Cette r\u00e9activit\u00e9 am\u00e9liore le service client et la coh\u00e9rence du parcours client, car les produits affich\u00e9s sont toujours exacts.\",\"theme\":\"light\"}]} -->\n<div >\n    <div class=\"esFaq flex flex-col gap-(--es-spacing-xs)\" data-es-faq>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-547cb92fa4-q\"\n                        aria-controls=\"esFaq-547cb92fa4-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Quelle est la diff\u00e9rence entre une cat\u00e9gorie classique et une cat\u00e9gorie virtuelle ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-547cb92fa4-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-547cb92fa4-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Une cat\u00e9gorie classique est g\u00e9r\u00e9e manuellement : l\u2019\u00e9quipe e-commerce ajoute ou retire chaque produit. Une cat\u00e9gorie virtuelle est dynamique et aliment\u00e9e par des r\u00e8gles pr\u00e9d\u00e9finies. Le moteur de search applique ces r\u00e8gles en temps r\u00e9el, garantissant une liste toujours \u00e0 jour et facilitant la mise en \u0153uvre du merchandising.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-771314f4b2-q\"\n                        aria-controls=\"esFaq-771314f4b2-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Les cat\u00e9gories virtuelles sont-elles bonnes pour le search et le SEO ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-771314f4b2-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-771314f4b2-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Une cat\u00e9gorie classique est g\u00e9r\u00e9e manuellement : l\u2019\u00e9quipe e-commerce ajoute ou retire chaque produit. Une cat\u00e9gorie virtuelle est dynamique et aliment\u00e9e par des r\u00e8gles pr\u00e9d\u00e9finies. Le moteur de search applique ces r\u00e8gles en temps r\u00e9el, garantissant une liste toujours \u00e0 jour et facilitant la mise en \u0153uvre du merchandising.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-69050f78f5-q\"\n                        aria-controls=\"esFaq-69050f78f5-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Peut-on appliquer des r\u00e8gles de merchandising sp\u00e9cifiques comme le ranking ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-69050f78f5-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-69050f78f5-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. M\u00eame si la liste de produits est automatis\u00e9e, vous gardez un contr\u00f4le total sur le ranking. Vous pouvez booster certains produits (ex. : ceux avec un meilleur taux de conversion) uniquement dans cette page. Cette approche s\u2019int\u00e8gre naturellement au category management.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-360300b926-q\"\n                        aria-controls=\"esFaq-360300b926-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Quelles sont les limites de l&rsquo;automatisation de ces cat\u00e9gories ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-360300b926-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-360300b926-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>L\u2019automatisation d\u00e9pend de la qualit\u00e9 des donn\u00e9es produits. Si vos attributs sont incomplets, la cat\u00e9gorisation sera moins fiable. Une donn\u00e9e claire am\u00e9liore les r\u00e9sultats, enrichit les descriptions de produits et r\u00e9duit les ajustements manuels.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-d7605b6a34-q\"\n                        aria-controls=\"esFaq-d7605b6a34-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment les donn\u00e9es produit permettent-elles d\u2019avoir des cat\u00e9gories toujours \u00e0 jour ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-d7605b6a34-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-d7605b6a34-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Les cat\u00e9gories virtuelles fonctionnent gr\u00e2ce \u00e0 une indexation rapide des donn\u00e9es. Le syst\u00e8me met \u00e0 jour tout changement (stock, prix, attribut) instantan\u00e9ment. Cette r\u00e9activit\u00e9 am\u00e9liore le service client et la coh\u00e9rence du parcours client, car les produits affich\u00e9s sont toujours exacts.<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quelle est la diff\u00e9rence entre une cat\u00e9gorie classique et une cat\u00e9gorie virtuelle ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Une cat\u00e9gorie classique est g\u00e9r\u00e9e manuellement : l\u2019\u00e9quipe e-commerce ajoute ou retire chaque produit. Une cat\u00e9gorie virtuelle est dynamique et aliment\u00e9e par des r\u00e8gles pr\u00e9d\u00e9finies. 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