{"id":318,"date":"2025-11-04T16:30:57","date_gmt":"2025-11-04T16:30:57","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?page_id=318"},"modified":"2026-02-17T10:48:33","modified_gmt":"2026-02-17T10:48:33","slug":"cross-selling-up-selling-augmentez-votre-panier-moyen","status":"publish","type":"page","link":"https:\/\/elasticsuite.io\/fr\/fonctionnalites\/personnalisation-e-commerce\/cross-selling-up-selling-augmentez-votre-panier-moyen\/","title":{"rendered":"Cross and up selling"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark pt-20 min-h-[480px] is-layout-constrained wp-block-group-is-layout-constrained\"><!-- wp:elasticsuite\/decorator-section-banner-product [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"max-lg:hidden absolute rounded-full w-[3791px] h-[1654px] -top-[487px] -left-1\/20\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <div class=\"lg:hidden absolute rounded-full bg-no-repeat w-[2499px] h-[960px] top-1\/3 -translate-x-4\/9\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"-10\"\n            data-parallax-speed=\"10\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[233px] h-[233px] top-[40px] left-7\/16 -rotate-15 fill-indigo-mid\">\n        <use xlink:href=\"#shape__flower-1\"><\/use>\n    <\/svg>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"30\"\n            data-parallax-speed=\"5\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[425px] h-[425px] -bottom-3\/8 -left-3\/8 rotate-30 fill-indigo-deep\">\n        <use xlink:href=\"#shape__asterisk\"><\/use>\n    <\/svg>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-banner-product -->\n\n\n\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-xl) px-(--es-spacing-sm) pt-(--es-spacing-lg) pb-(--es-spacing-xl) lg:pt-(--es-spacing-2xl) lg:pb-(--es-spacing-3xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"sectionTitle\":\"Fonctionnalit\u00e9 de Merchandising Comportemental\",\"title\":\"Le Recommender : votre solution de  cross selling\",\"titleTag\":\"h1\",\"paragraph\":\"Le Recommender permet de faire du cross selling et d\u2019augmenter le chiffre d\u2019affaires en e-commerce. Il analyse le comportement des clients pour proposer un produit ou service pertinent \u00e0 chaque \u00e9tape du parcours.<br><br>Cette personnalisation am\u00e9liore le panier moyen, fid\u00e9lise les clients et facilite la mise en place de strat\u00e9gies de vente additionnelle et de mont\u00e9e en gamme.\",\"isAnimated\":false,\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\\n\\n<a\\n        href=\\\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\\\"\\n        class=\\\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\\\"\\n>\\n<span>Demander une d\u00e9mo<\/span>\\n    <span class=\\\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\\\"><\/span><\/a>\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light\">Fonctionnalit\u00e9 de Merchandising Comportemental<\/div>\n    \n            <h1 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50\">Le Recommender : votre solution de  cross selling<\/h1>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\">\n            Le Recommender permet de faire du cross selling et d\u2019augmenter le chiffre d\u2019affaires en e-commerce. Il analyse le comportement des clients pour proposer un produit ou service pertinent \u00e0 chaque \u00e9tape du parcours.<br><br>Cette personnalisation am\u00e9liore le panier moyen, fid\u00e9lise les clients et facilite la mise en place de strat\u00e9gies de vente additionnelle et de mont\u00e9e en gamme.\n        <\/div>\n    \n            <div class=\"esCard__cta inline-flex flex-col items-center gap-(--es-spacing-sm) mt-(--es-spacing-sm) lg:flex lg:flex-row lg:mt-(es-spacing-md) justify-start\">\n            <a\n        href=\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\"\n        class=\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\"\n>\n<span>Demander une d\u00e9mo<\/span>\n    <span class=\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\"><\/span><\/a>\n        <\/div>\n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/motion-search-shoes {\"isAnimated\":true} -->\n<div class=\"esMotionSearchShoes w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow) esFadeInAnimated opacity-0 invisible\" data-animated=\"1\">\n    <div class=\"flex flex-col gap-(--es-spacing-xs) h-[416px] rounded-(--es-radius-xl) backdrop-blur-[32px] bg-neutral-50\/50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n        <div class=\"@container\/search-bar  flex flex-nowrap shrink-1 gap-(--es-spacing-md) items-center justify-between text-neutral-50\">\n            <div class=\"relative z-0 rounded-full before:absolute before:content[&#039;&#039;] before:z-[-2] before:w-full before:aspect-square before:top-[50%] before:left-[50%] before:mt-[-50%] before:rounded-0  before:ml-[-50%] before:bg-(image:--es-rotating-gradient) before:animate-rotating-gradient after:absolute after:z-[-1] after:content-[&#039;&#039;] after:top-[2px] after:left-[2px] after:bg-neutral-50 after:rounded-full after:w-[calc(100%-4px)] after:h-[calc(100%-4px)] overflow-hidden grow relative p-(--es-spacing-sm)\">\n    <div class=\"flex items-center justify-between gap-(--es-spacing-sm)\">\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__search\"><\/use>\n                <\/svg>\n                <input type=\"text\"\n                       class=\"grow bg-transparent text-neutral-900 outline-0 w-[50%]\"\n                >\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__close\"><\/use>\n                <\/svg>\n            <\/div>\n<\/div>        <div class=\"flex flex-col-reverse items-center gap-(--es-spacing-xs) shrink-0 @lg\/search-bar:flex-row\">\n            <span class=\"es-typo-sm\">Ai Search<\/span>\n            <input type=\"checkbox\"\n       class=\"appearance-none rounded-full transition-colors duration-300 cursor-pointer relative before:content-[&#039;&#039;] before:absolute before:rounded-full before:transition-[background-color,translate] before:duration-300 es-toggle-base bg-indigo-tint checked:bg-indigo-light before:bg-indigo-light checked:before:bg-indigo-mid es-toggle-sm @lg\/search-bar:es-toggle-base\"\n\/>        <\/div>\n    <\/div>        <div class=\"grow bg-neutral-100 rounded-t-(--es-radius-2xl) overflow-hidden\">\n            <ul class=\"flex flex-col p-(--es-spacing-xs)\">\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide1-min-BRykNFKy.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Solstice Drift<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 monture dor\u00e9e<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide2-min-Ie5AwlMi.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Veralia Point<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes \u00e0 branches \u00e9paisses<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide3-min-DZOOjHrs.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Astra Wave<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 verres noirs<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide4-min-CLWfnjhV.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Claritya 2.0<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes rondes \u00e0 monture fine<\/span>\n                    <\/div>\n                <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><!-- \/wp:elasticsuite\/motion-search-shoes -->\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns absolute! bottom-0 left-0 w-full z-10 flex flex-row px-(--es-spacing-sm) lg:px-(--es-spacing-lg) py-(--es-spacing-sm) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/breadcrumb {\"theme\":\"dark\"} -->\n<nav class=\"esBreadcrumb\" aria-label=\"Fil d'Ariane\">\n        <ol class=\"flex flex-wrap gap-(--es-spacing-xxs))\">\n                            <li class=\"flex items-center font-mono text-sm text-indigo-light\">\n                                                                <span aria-current=\"page\" class=\"*:w-6 *:h-6 *:fill-indigo-light\"><svg viewBox=\"0 0 24 24\"><use xlink:href=\"#filled__home\"><\/use><\/svg><\/span>\n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n<!-- \/wp:elasticsuite\/breadcrumb -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/reco.png\",\"isAnimated\":true,\"theme\":\"1\"} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-elastic-blue\">\n       <div class=\"absolute w-[2191px] h-[1654px] top-[-634px] left-[-1096px]\"\n       style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40.1%, #1A0F7F 81.73%);\"\n   ><\/div>\n        <svg viewBox=\"0 0 200 230\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-y-percent=\"-50\"\n        data-parallax-rotate=\"10\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[363.25px] h-[417.74px] top-[266px] right-[-100px] rotate-[15Deg] fill-indigo-deep\">\n        <use xlink:href=\"#shape__cube\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/reco.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Personnalisation\",\"title\":\"Personnalisation pour chaque \u00e9tape du parcours\",\"titleTag\":\"h2\",\"paragraph\":\"La pertinence booste la conversion et le chiffre d\u2019affaires. Le Recommender utilise des algorithmes d\u2019apprentissage pour proposer un produit ou service personnalis\u00e9 \u00e0 chaque client.<br><br>Les recommandations apparaissent sur les fiches produits et le panier, permettant de faire du cross selling, de l\u2019up selling et d\u2019augmenter le panier moyen. Cette personnalisation rend votre e-commerce plus efficace et engageante.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Personnalisation<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Personnalisation pour chaque \u00e9tape du parcours<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            La pertinence booste la conversion et le chiffre d\u2019affaires. Le Recommender utilise des algorithmes d\u2019apprentissage pour proposer un produit ou service personnalis\u00e9 \u00e0 chaque client.<br><br>Les recommandations apparaissent sur les fiches produits et le panier, permettant de faire du cross selling, de l\u2019up selling et d\u2019augmenter le panier moyen. Cette personnalisation rend votre e-commerce plus efficace et engageante.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"4\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/cross-sell.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-indigo-light\">\n        <div class=\"absolute w-[2808px] h-[2431px] top-[-202px] left-[-1298px]\"\n           style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 30.29%, #FCFCFC 90%);\"\n    ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"-20\"\n        data-parallax-y-percent=\"50\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[274.21px] h-[274.21px] top-[-26px] left-[-50px] rotate-[156Deg] fill-indigo-light\">\n        <use xlink:href=\"#shape__flower-3\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/cross-sell.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Vitesse et \u00c9chelle\",\"title\":\"Le Recommender : Calcul Comportemental en temps r\u00e9el\",\"titleTag\":\"h2\",\"paragraph\":\"Le Recommender g\u00e9n\u00e8re des recommandations personnalis\u00e9es en temps r\u00e9el gr\u00e2ce \u00e0 une puissance de calcul massive.<br><br>Il analyse des millions d\u2019interactions utilisateurs chaque jour pour garantir que les suggestions de produits compl\u00e9mentaires et d\u2019up selling restent ultra-pertinentes. Cette fiabilit\u00e9 offre une exp\u00e9rience d'e-commerce fluide. Elle renforce la confiance des clients et aide vos strat\u00e9gies de cross selling sur le long terme.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Vitesse et \u00c9chelle<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Le Recommender : Calcul Comportemental en temps r\u00e9el<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Le Recommender g\u00e9n\u00e8re des recommandations personnalis\u00e9es en temps r\u00e9el gr\u00e2ce \u00e0 une puissance de calcul massive.<br><br>Il analyse des millions d\u2019interactions utilisateurs chaque jour pour garantir que les suggestions de produits compl\u00e9mentaires et d\u2019up selling restent ultra-pertinentes. Cette fiabilit\u00e9 offre une exp\u00e9rience d&rsquo;e-commerce fluide. Elle renforce la confiance des clients et aide vos strat\u00e9gies de cross selling sur le long terme.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"5\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/cross-sell-cart.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-elastic-blue\">\n       <div class=\"absolute w-[2191px] h-[1654px] top-[-634px] left-[-1096px]\"\n       style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40.1%, #1A0F7F 81.73%);\"\n   ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"20\"\n        data-parallax-y-percent=\"-40\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[500px] h-[500px] top-[270px] right-[-130px] rotate-[-15Deg] fill-indigo-deep\">\n        <use xlink:href=\"#shape__flower-2\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/cross-sell-cart.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"showSectionTitle\":false,\"sectionTitle\":\"Optimization\",\"title\":\"Types de Recommandations\",\"titleTag\":\"h2\",\"paragraph\":\"Notre moteur g\u00e8re trois types de blocs essentiels pour le cross selling et l\u2019up selling sur votre site e-commerce :<br><br>\u2022 Cross-sell : produits compl\u00e9mentaires \u00e0 ceux que le client consulte ou ajoute au panier.<br>\u2022 Up-sell : produits similaires mais sup\u00e9rieurs ou plus chers pour augmenter le panier moyen.<br>\u2022 Related products : produits li\u00e9s par des attributs pour encourager la d\u00e9couverte de catalogue.<br><br>Chaque bloc est optimis\u00e9 par l\u2019analyse comportementale.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Types de Recommandations<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Notre moteur g\u00e8re trois types de blocs essentiels pour le cross selling et l\u2019up selling sur votre site e-commerce :<br><br>\u2022 Cross-sell : produits compl\u00e9mentaires \u00e0 ceux que le client consulte ou ajoute au panier.<br>\u2022 Up-sell : produits similaires mais sup\u00e9rieurs ou plus chers pour augmenter le panier moyen.<br>\u2022 Related products : produits li\u00e9s par des attributs pour encourager la d\u00e9couverte de catalogue.<br><br>Chaque bloc est optimis\u00e9 par l\u2019analyse comportementale.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"ROI\",\"title\":\"Le Recommender : Votre meilleur atout pour le ROI en E-commerce\",\"titleTag\":\"h2\",\"paragraph\":\"Les recommandations personnalis\u00e9es sont le moteur de l\u2019augmentation du panier moyen. Le merchandising comportemental garantit que chaque \u00e9l\u00e9ment de vos pages contribue \u00e0 faire du cross selling et de l\u2019up selling.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">ROI<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Le Recommender : Votre meilleur atout pour le ROI en E-commerce<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Les recommandations personnalis\u00e9es sont le moteur de l\u2019augmentation du panier moyen. Le merchandising comportemental garantit que chaque \u00e9l\u00e9ment de vos pages contribue \u00e0 faire du cross selling et de l\u2019up selling.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/totems-card-feature {\"columns\":3,\"isAnimated\":true,\"items\":[\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__shopping_cart--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Augmentation du Panier Moyen<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Le cross-sell et l\u2019up-sell pilot\u00e9s par le moteur comportemental sont les outils les plus efficaces pour inciter le client \u00e0 acheter plus ou mieux.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__product_recommandations--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">D\u00e9couverte de Produits<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Le Recommender met en avant des produits que le client n\u2019aurait pas cherch\u00e9s, augmentant la visibilit\u00e9 des articles compl\u00e9mentaires et am\u00e9liorant l\u2019efficacit\u00e9 de la recherche.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__gold_medal--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Fid\u00e9lisation Client<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Des recommandations pertinentes renforcent l\u2019exp\u00e9rience client et la perception de votre marque, favorisant la r\u00e9currence des achats et la satisfaction sur le long terme.\\n        <\/div>\\n    \\n    <\/div>\"]} -->\n\n<div class=\"wp-block-elasticsuite-totems-card-feature esTotems esTotemsCardFeature grid grid-cols-1 sm:grid-cols-2  gap-(--es-spacing-sm) lg:grid-cols-3 esTotems--animated invisible *:invisible\">\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__shopping_cart--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Augmentation du Panier Moyen<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Le cross-sell et l\u2019up-sell pilot\u00e9s par le moteur comportemental sont les outils les plus efficaces pour inciter le client \u00e0 acheter plus ou mieux.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__product_recommandations--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">D\u00e9couverte de Produits<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Le Recommender met en avant des produits que le client n\u2019aurait pas cherch\u00e9s, augmentant la visibilit\u00e9 des articles compl\u00e9mentaires et am\u00e9liorant l\u2019efficacit\u00e9 de la recherche.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__gold_medal--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Fid\u00e9lisation Client<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Des recommandations pertinentes renforcent l\u2019exp\u00e9rience client et la perception de votre marque, favorisant la r\u00e9currence des achats et la satisfaction sur le long terme.\n        <\/div>\n    \n    <\/div>\n    <\/div>\n<!-- \/wp:elasticsuite\/totems-card-feature --><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"alignment\":\"center\",\"sectionTitle\":\"FAQ\",\"title\":\"FAQ : mieux comprendre le cross selling via le Recommender\",\"titleTag\":\"h2\",\"paragraph\":\"Trouvez les r\u00e9ponses sur l'impl\u00e9mentation du recommender comportemental sur votre site e-commerce.<br>Lisez le <a href=\\\"https:\/\/elastic-suite.github.io\/documentation\/\\\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l'aide.\",\"isAnimated\":false,\"theme\":\"dark\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">FAQ<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">FAQ : mieux comprendre le cross selling via le Recommender<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Trouvez les r\u00e9ponses sur l&rsquo;impl\u00e9mentation du recommender comportemental sur votre site e-commerce.<br>Lisez le <a href=\"https:\/\/elastic-suite.github.io\/documentation\/\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l&rsquo;aide.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column pt-(--es-spacing-xl) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/faq {\"theme\":\"dark\",\"items\":[{\"question\":\"Quelles donn\u00e9es le recommender utilise-t-il pour g\u00e9n\u00e9rer les recommandations ?\",\"answer\":\"Le moteur comportemental analyse les donn\u00e9es de navigation (produits vus), d\u2019achat (produits achet\u00e9s ensemble) et de session (produits ajout\u00e9s au panier) pour g\u00e9n\u00e9rer des suggestions ultra-personnalis\u00e9es en temps r\u00e9el, facilitant la vente compl\u00e9mentaire et la mont\u00e9e en gamme.\",\"theme\":\"light\"},{\"question\":\"Comment s'assurer de la pertinence des recommandations affich\u00e9es ?\",\"answer\":\"Le moteur apprend constamment les comportements et le parcours d\u2019achat des clients. Cela aide \u00e0 am\u00e9liorer les recommandations. C'est un bon exemple concret de techniques de vente efficaces. Cela augmente le taux de conversion.\",\"theme\":\"light\"},{\"question\":\"Le recommender impacte-t-il la vitesse de mon site e-commerce ?\",\"answer\":\"Non. Les calculs sont r\u00e9alis\u00e9s en arri\u00e8re-plan, garantissant une exp\u00e9rience fluide pour les clients dans votre boutique en ligne et permettant de mettre en place une strat\u00e9gie de cross selling efficace.\",\"theme\":\"light\"},{\"question\":\"Comment g\u00e9rer la personnalisation du contenu et le format des blocs de recommandations ?\",\"answer\":\"Le merchandising intervient pour :<br>\u2022 Ajuster les attributs de similarit\u00e9 (couleur, marque, style) afin de proposer des produits compl\u00e9mentaires.<br>\u2022 Contr\u00f4ler l\u2019affichage des blocs pour optimiser l\u2019argumentaire de vente et l\u2019exp\u00e9rience sur vos pages produits.\",\"theme\":\"light\"},{\"question\":\"Le merchandising manuel est-il toujours n\u00e9cessaire avec un moteur comportemental ?\",\"answer\":\"Oui. L\u2019automatisation aide \u00e0 rendre les choses plus pertinentes. Cependant, l\u2019\u00e9coute active et le service client sont toujours tr\u00e8s importants. Ils encouragent le client et appliquent des r\u00e8gles pour mettre en avant des services suppl\u00e9mentaires. Cela combine l\u2019intelligence artificielle et l\u2019expertise humaine.\",\"theme\":\"light\"}]} -->\n<div >\n    <div class=\"esFaq flex flex-col gap-(--es-spacing-xs)\" data-es-faq>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-82f92ae2e3-q\"\n                        aria-controls=\"esFaq-82f92ae2e3-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Quelles donn\u00e9es le recommender utilise-t-il pour g\u00e9n\u00e9rer les recommandations ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-82f92ae2e3-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-82f92ae2e3-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le moteur comportemental analyse les donn\u00e9es de navigation (produits vus), d\u2019achat (produits achet\u00e9s ensemble) et de session (produits ajout\u00e9s au panier) pour g\u00e9n\u00e9rer des suggestions ultra-personnalis\u00e9es en temps r\u00e9el, facilitant la vente compl\u00e9mentaire et la mont\u00e9e en gamme.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-7fed8cf6bf-q\"\n                        aria-controls=\"esFaq-7fed8cf6bf-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment s&rsquo;assurer de la pertinence des recommandations affich\u00e9es ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-7fed8cf6bf-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-7fed8cf6bf-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le moteur apprend constamment les comportements et le parcours d\u2019achat des clients. Cela aide \u00e0 am\u00e9liorer les recommandations. C&rsquo;est un bon exemple concret de techniques de vente efficaces. Cela augmente le taux de conversion.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-d1d485ada0-q\"\n                        aria-controls=\"esFaq-d1d485ada0-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Le recommender impacte-t-il la vitesse de mon site e-commerce ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-d1d485ada0-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-d1d485ada0-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Non. Les calculs sont r\u00e9alis\u00e9s en arri\u00e8re-plan, garantissant une exp\u00e9rience fluide pour les clients dans votre boutique en ligne et permettant de mettre en place une strat\u00e9gie de cross selling efficace.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-450f566ab3-q\"\n                        aria-controls=\"esFaq-450f566ab3-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment g\u00e9rer la personnalisation du contenu et le format des blocs de recommandations ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-450f566ab3-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-450f566ab3-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le merchandising intervient pour :<br>\u2022 Ajuster les attributs de similarit\u00e9 (couleur, marque, style) afin de proposer des produits compl\u00e9mentaires.<br>\u2022 Contr\u00f4ler l\u2019affichage des blocs pour optimiser l\u2019argumentaire de vente et l\u2019exp\u00e9rience sur vos pages produits.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-d280cc2ddb-q\"\n                        aria-controls=\"esFaq-d280cc2ddb-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Le merchandising manuel est-il toujours n\u00e9cessaire avec un moteur comportemental ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-d280cc2ddb-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-d280cc2ddb-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. L\u2019automatisation aide \u00e0 rendre les choses plus pertinentes. Cependant, l\u2019\u00e9coute active et le service client sont toujours tr\u00e8s importants. Ils encouragent le client et appliquent des r\u00e8gles pour mettre en avant des services suppl\u00e9mentaires. Cela combine l\u2019intelligence artificielle et l\u2019expertise humaine.<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quelles donn\u00e9es le recommender utilise-t-il pour g\u00e9n\u00e9rer les recommandations ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le moteur comportemental analyse les donn\u00e9es de navigation (produits vus), d\u2019achat (produits achet\u00e9s ensemble) et de session (produits ajout\u00e9s au panier) pour g\u00e9n\u00e9rer des suggestions ultra-personnalis\u00e9es en temps r\u00e9el, facilitant la vente compl\u00e9mentaire et la mont\u00e9e en gamme.\"}},{\"@type\":\"Question\",\"name\":\"Comment s'assurer de la pertinence des recommandations affich\u00e9es ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Le moteur apprend constamment les comportements et le parcours d\u2019achat des clients. 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Cela combine l\u2019intelligence artificielle et l\u2019expertise humaine.\"}}]}\n    <\/script>\n<!-- \/wp:elasticsuite\/faq --><\/div>\n<\/div>\n\n\n<!-- wp:elasticsuite\/decorator-section-faq-indigo [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"absolute bottom-0 left-0 w-[2844px] h-[1139px] translate-y-5\/9 opacity-75\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #2716B7 0%, #4A3BDD 40%, rgba(74, 59, 221, 0) 95%, transparent 100%)\"><\/div>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-faq-indigo -->\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":163,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-318","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cross and up selling - Elasticsuite | FR<\/title>\n<meta name=\"description\" content=\"Proposez les bons produits compl\u00e9mentaires au bon moment. Boostez vos ventes crois\u00e9es avec nos algorithmes intelligents\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elasticsuite.io\/fr\/fonctionnalites\/personnalisation-e-commerce\/cross-selling-up-selling-augmentez-votre-panier-moyen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross and up selling - Elasticsuite | FR\" \/>\n<meta property=\"og:description\" content=\"Proposez les bons produits compl\u00e9mentaires au bon moment. 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