{"id":320,"date":"2025-11-04T16:31:06","date_gmt":"2025-11-04T16:31:06","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?page_id=320"},"modified":"2026-02-17T10:52:09","modified_gmt":"2026-02-17T10:52:09","slug":"personnalisation","status":"publish","type":"page","link":"https:\/\/elasticsuite.io\/fr\/fonctionnalites\/personnalisation-e-commerce\/personnalisation\/","title":{"rendered":"Personnalisation"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark pt-20 min-h-[480px] is-layout-constrained wp-block-group-is-layout-constrained\"><!-- wp:elasticsuite\/decorator-section-banner-product [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"max-lg:hidden absolute rounded-full w-[3791px] h-[1654px] -top-[487px] -left-1\/20\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <div class=\"lg:hidden absolute rounded-full bg-no-repeat w-[2499px] h-[960px] top-1\/3 -translate-x-4\/9\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"-10\"\n            data-parallax-speed=\"10\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[233px] h-[233px] top-[40px] left-7\/16 -rotate-15 fill-indigo-mid\">\n        <use xlink:href=\"#shape__flower-1\"><\/use>\n    <\/svg>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"30\"\n            data-parallax-speed=\"5\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[425px] h-[425px] -bottom-3\/8 -left-3\/8 rotate-30 fill-indigo-deep\">\n        <use xlink:href=\"#shape__asterisk\"><\/use>\n    <\/svg>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-banner-product -->\n\n\n\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-xl) px-(--es-spacing-sm) pt-(--es-spacing-lg) pb-(--es-spacing-xl) lg:pt-(--es-spacing-2xl) lg:pb-(--es-spacing-3xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"sectionTitle\":\"Fonctionnalit\u00e9 de Merchandising Comportemental\",\"title\":\"Le widget \\\"Inspir\u00e9 de vos visites\\\" : Des Recommandations Personnalis\u00e9es pour chaque client\",\"titleTag\":\"h1\",\"paragraph\":\"Activez le widget \\\"Inspir\u00e9 de vos visites\\\" performant pour votre site e-commerce. Ce widget intelligent analyse le comportement utilisateur et l\u2019historique de navigation pour proposer des recommandations produits personnalis\u00e9es.<br><br>Il augmente le taux de conversion, am\u00e9liore l\u2019exp\u00e9rience client et booste le chiffre d\u2019affaires gr\u00e2ce \u00e0 une personnalisation en temps r\u00e9el.\",\"isAnimated\":false,\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\\n\\n<button\\n    class=\\\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\\\"\\n>\\n<span>Request a demo<\/span>\\n    <span class=\\\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\\\"><\/span><\/button>\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light\">Fonctionnalit\u00e9 de Merchandising Comportemental<\/div>\n    \n            <h1 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50\">Le widget \u00ab\u00a0Inspir\u00e9 de vos visites\u00a0\u00bb : Des Recommandations Personnalis\u00e9es pour chaque client<\/h1>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\">\n            Activez le widget \u00ab\u00a0Inspir\u00e9 de vos visites\u00a0\u00bb performant pour votre site e-commerce. Ce widget intelligent analyse le comportement utilisateur et l\u2019historique de navigation pour proposer des recommandations produits personnalis\u00e9es.<br><br>Il augmente le taux de conversion, am\u00e9liore l\u2019exp\u00e9rience client et booste le chiffre d\u2019affaires gr\u00e2ce \u00e0 une personnalisation en temps r\u00e9el.\n        <\/div>\n    \n            <div class=\"esCard__cta inline-flex flex-col items-center gap-(--es-spacing-sm) mt-(--es-spacing-sm) lg:flex lg:flex-row lg:mt-(es-spacing-md) justify-start\">\n            <button\n    class=\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\"\n>\n<span>Request a demo<\/span>\n    <span class=\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\"><\/span><\/button>\n        <\/div>\n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/motion-search-shoes {\"isAnimated\":true} -->\n<div class=\"esMotionSearchShoes w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow) esFadeInAnimated opacity-0 invisible\" data-animated=\"1\">\n    <div class=\"flex flex-col gap-(--es-spacing-xs) h-[416px] rounded-(--es-radius-xl) backdrop-blur-[32px] bg-neutral-50\/50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n        <div class=\"@container\/search-bar  flex flex-nowrap shrink-1 gap-(--es-spacing-md) items-center justify-between text-neutral-50\">\n            <div class=\"relative z-0 rounded-full before:absolute before:content[&#039;&#039;] before:z-[-2] before:w-full before:aspect-square before:top-[50%] before:left-[50%] before:mt-[-50%] before:rounded-0  before:ml-[-50%] before:bg-(image:--es-rotating-gradient) before:animate-rotating-gradient after:absolute after:z-[-1] after:content-[&#039;&#039;] after:top-[2px] after:left-[2px] after:bg-neutral-50 after:rounded-full after:w-[calc(100%-4px)] after:h-[calc(100%-4px)] overflow-hidden grow relative p-(--es-spacing-sm)\">\n    <div class=\"flex items-center justify-between gap-(--es-spacing-sm)\">\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__search\"><\/use>\n                <\/svg>\n                <input type=\"text\"\n                       class=\"grow bg-transparent text-neutral-900 outline-0 w-[50%]\"\n                >\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__close\"><\/use>\n                <\/svg>\n            <\/div>\n<\/div>        <div class=\"flex flex-col-reverse items-center gap-(--es-spacing-xs) shrink-0 @lg\/search-bar:flex-row\">\n            <span class=\"es-typo-sm\">Ai Search<\/span>\n            <input type=\"checkbox\"\n       class=\"appearance-none rounded-full transition-colors duration-300 cursor-pointer relative before:content-[&#039;&#039;] before:absolute before:rounded-full before:transition-[background-color,translate] before:duration-300 es-toggle-base bg-indigo-tint checked:bg-indigo-light before:bg-indigo-light checked:before:bg-indigo-mid es-toggle-sm @lg\/search-bar:es-toggle-base\"\n\/>        <\/div>\n    <\/div>        <div class=\"grow bg-neutral-100 rounded-t-(--es-radius-2xl) overflow-hidden\">\n            <ul class=\"flex flex-col p-(--es-spacing-xs)\">\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide1-min-BRykNFKy.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Solstice Drift<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 monture dor\u00e9e<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide2-min-Ie5AwlMi.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Veralia Point<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes \u00e0 branches \u00e9paisses<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide3-min-DZOOjHrs.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Astra Wave<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 verres noirs<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide4-min-CLWfnjhV.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Claritya 2.0<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes rondes \u00e0 monture fine<\/span>\n                    <\/div>\n                <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><!-- \/wp:elasticsuite\/motion-search-shoes -->\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns absolute! bottom-0 left-0 w-full z-10 flex flex-row px-(--es-spacing-sm) lg:px-(--es-spacing-lg) py-(--es-spacing-sm) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/breadcrumb {\"theme\":\"dark\"} -->\n<nav class=\"esBreadcrumb\" aria-label=\"Fil d'Ariane\">\n        <ol class=\"flex flex-wrap gap-(--es-spacing-xxs))\">\n                            <li class=\"flex items-center font-mono text-sm text-indigo-light\">\n                                                                <span aria-current=\"page\" class=\"*:w-6 *:h-6 *:fill-indigo-light\"><svg viewBox=\"0 0 24 24\"><use xlink:href=\"#filled__home\"><\/use><\/svg><\/span>\n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n<!-- \/wp:elasticsuite\/breadcrumb -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"4\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/best-seller-visit.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-indigo-light\">\n        <div class=\"absolute w-[2808px] h-[2431px] top-[-202px] left-[-1298px]\"\n           style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 30.29%, #FCFCFC 90%);\"\n    ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"-20\"\n        data-parallax-y-percent=\"50\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[274.21px] h-[274.21px] top-[-26px] left-[-50px] rotate-[156Deg] fill-indigo-light\">\n        <use xlink:href=\"#shape__flower-3\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/best-seller-visit.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Fiabilit\u00e9 Comportementale\",\"title\":\"Le Recommender : S'appuyer sur l'intention d'achat active\",\"titleTag\":\"h2\",\"paragraph\":\"Le widget \u00ab Inspir\u00e9 de vos visites \u00bb utilise la donn\u00e9e \u00ab chaude \u00bb : les produits consult\u00e9s pendant la session actuelle ou r\u00e9cente. Cette approche garantit que les recommandations produits refl\u00e8tent l\u2019intention d\u2019achat la plus active, augmentant le taux de conversion et am\u00e9liorant l\u2019exp\u00e9rience client sur votre site e-commerce.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Fiabilit\u00e9 Comportementale<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Le Recommender : S&rsquo;appuyer sur l&rsquo;intention d&rsquo;achat active<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Le widget \u00ab Inspir\u00e9 de vos visites \u00bb utilise la donn\u00e9e \u00ab chaude \u00bb : les produits consult\u00e9s pendant la session actuelle ou r\u00e9cente. Cette approche garantit que les recommandations produits refl\u00e8tent l\u2019intention d\u2019achat la plus active, augmentant le taux de conversion et am\u00e9liorant l\u2019exp\u00e9rience client sur votre site e-commerce.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"3\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/similarity-attribute.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-elastic-blue\">\n        <div class=\"absolute w-[2191px] h-[1654px] top-[-634px] left-[-1096px]\"\n       style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40.1%, #1A0F7F 81.73%);\"\n    ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"-20\"\n        data-parallax-y-percent=\"-30\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[400px] h-[400px] top-[150px] right-[-130px] rotate-[-6.54Deg] fill-indigo-deep\">\n        <use xlink:href=\"#shape__asterisk\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/similarity-attribute.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Similarit\u00e9\",\"title\":\"Personnalisation par similarit\u00e9 pour des recommandations pr\u00e9cises\",\"titleTag\":\"h2\",\"paragraph\":\"Le widget \u00ab Inspir\u00e9 de vos visites \u00bb analyse le comportement utilisateur pour identifier les produits similaires aux articles consult\u00e9s.<br>Le moteur Recommender utilise les attributs de similarit\u00e9 (marque, couleur, style) pour proposer des recommandations correspondant aux go\u00fbts et intentions pass\u00e9es du client sur votre site e-commerce.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Similarit\u00e9<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Personnalisation par similarit\u00e9 pour des recommandations pr\u00e9cises<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Le widget \u00ab Inspir\u00e9 de vos visites \u00bb analyse le comportement utilisateur pour identifier les produits similaires aux articles consult\u00e9s.<br>Le moteur Recommender utilise les attributs de similarit\u00e9 (marque, couleur, style) pour proposer des recommandations correspondant aux go\u00fbts et intentions pass\u00e9es du client sur votre site e-commerce.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Conversion\",\"title\":\"La Personnalisation Comportementale pour des ventes imm\u00e9diates\",\"titleTag\":\"h2\",\"paragraph\":\"Ce widget est un levier direct pour la conversion, exploitant l'intention d'achat chaude de l'utilisateur.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Conversion<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">La Personnalisation Comportementale pour des ventes imm\u00e9diates<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Ce widget est un levier direct pour la conversion, exploitant l&rsquo;intention d&rsquo;achat chaude de l&rsquo;utilisateur.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/totems-card-feature {\"columns\":3,\"isAnimated\":true,\"items\":[\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__cross_up_selling--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">R\u00e9activation d&#039;Intention d&#039;Achat<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Le widget ram\u00e8ne l\u2019utilisateur vers des produits d\u00e9j\u00e0 vus, r\u00e9duisant les abandons et maximisant l\u2019efficacit\u00e9 de la recherche initiale.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__ecommerce--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Augmentation de l&#039;Engagement<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Des recommandations pertinentes et personnalis\u00e9es augmentent le taux de clic sur ces blocs par rapport aux suggestions statiques, prouvant l\u2019efficacit\u00e9 du merchandising comportemental.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__contributor--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Flexibilit\u00e9 de Placement<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Le widget peut \u00eatre plac\u00e9 strat\u00e9giquement sur la page d\u2019accueil, ou les pages de cat\u00e9gories, offrant une personnalisation compl\u00e8te de l\u2019exp\u00e9rience e-commerce.\\n        <\/div>\\n    \\n    <\/div>\"]} -->\n\n<div class=\"wp-block-elasticsuite-totems-card-feature esTotems esTotemsCardFeature grid grid-cols-1 sm:grid-cols-2  gap-(--es-spacing-sm) lg:grid-cols-3 esTotems--animated invisible *:invisible\">\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__cross_up_selling--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">R\u00e9activation d&#039;Intention d&#039;Achat<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Le widget ram\u00e8ne l\u2019utilisateur vers des produits d\u00e9j\u00e0 vus, r\u00e9duisant les abandons et maximisant l\u2019efficacit\u00e9 de la recherche initiale.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__ecommerce--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Augmentation de l&#039;Engagement<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Des recommandations pertinentes et personnalis\u00e9es augmentent le taux de clic sur ces blocs par rapport aux suggestions statiques, prouvant l\u2019efficacit\u00e9 du merchandising comportemental.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__contributor--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Flexibilit\u00e9 de Placement<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Le widget peut \u00eatre plac\u00e9 strat\u00e9giquement sur la page d\u2019accueil, ou les pages de cat\u00e9gories, offrant une personnalisation compl\u00e8te de l\u2019exp\u00e9rience e-commerce.\n        <\/div>\n    \n    <\/div>\n    <\/div>\n<!-- \/wp:elasticsuite\/totems-card-feature --><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"alignment\":\"center\",\"sectionTitle\":\"FAQ\",\"title\":\"FAQ : Tout savoir sur le Recommender comportemental\",\"titleTag\":\"h2\",\"paragraph\":\"Trouvez les r\u00e9ponses sur l'impl\u00e9mentation du recommender comportemental \\\"Inspir\u00e9 de vos visites\\\".<br>Lisez le <a href=\\\"https:\/\/elastic-suite.github.io\/documentation\/\\\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l'aide.\",\"isAnimated\":false,\"theme\":\"dark\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">FAQ<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">FAQ : Tout savoir sur le Recommender comportemental<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Trouvez les r\u00e9ponses sur l&rsquo;impl\u00e9mentation du recommender comportemental \u00ab\u00a0Inspir\u00e9 de vos visites\u00a0\u00bb.<br>Lisez le <a href=\"https:\/\/elastic-suite.github.io\/documentation\/\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l&rsquo;aide.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column pt-(--es-spacing-xl) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/faq {\"theme\":\"dark\",\"items\":[{\"question\":\"Comment le widget g\u00e8re-t-il la personnalisation si l'utilisateur est nouveau ?\",\"answer\":\"Pour les nouveaux visiteurs, le moteur comportemental peut basculer sur des recommandations bas\u00e9es sur les meilleures ventes de l'e-commerce (fall-back), garantissant que le bloc ne reste jamais vide. D\u00e8s que l'utilisateur commence sa recherche, la personnalisation prend le relais.\",\"theme\":\"light\"},{\"question\":\"Comment le widget g\u00e8re-t-il la personnalisation pour un nouvel utilisateur ?\",\"answer\":\"Pour les nouveaux visiteurs, le moteur de recommandation utilise les meilleures ventes de la boutique en ligne comme recommandations par d\u00e9faut. D\u00e8s que l\u2019utilisateur commence sa navigation, la personnalisation prend le relais pour proposer des produits adapt\u00e9s \u00e0 son parcours client et \u00e0 son historique de navigation.\",\"theme\":\"light\"},{\"question\":\"Comment le widget maintient-il la continuit\u00e9 lors de visites r\u00e9currentes ?\",\"answer\":\"Le Recommender conserve l\u2019historique de navigation m\u00eame sans compte, via des cookies. Il rappelle les recommandations pr\u00e9c\u00e9dentes, permettant \u00e0 l\u2019utilisateur de reprendre facilement son parcours d\u2019achat et d\u2019am\u00e9liorer son exp\u00e9rience utilisateur sur votre site e-commerce.\",\"theme\":\"light\"},{\"question\":\"Comment le widget \u00e9vite-t-il de recommander des produits non disponibles ?\",\"answer\":\"Le moteur Recommender est connect\u00e9 en temps r\u00e9el \u00e0 l\u2019index produit. Les recommandations excluent automatiquement les articles hors stock, garantissant des r\u00e9sultats de recherche fiables et une exp\u00e9rience utilisateur fluide sur votre boutique en ligne.\",\"theme\":\"light\"},{\"question\":\"Comment le widget contextualise les recommandations par cat\u00e9gorie ?\",\"answer\":\"Le Recommender filtre les produits selon la cat\u00e9gorie actuelle pour proposer uniquement des articles pertinents. Cette logique am\u00e9liore le parcours d\u2019achat, optimise la collecte des donn\u00e9es et permet de proposer des recommandations coh\u00e9rentes pour chaque session.\",\"theme\":\"light\"},{\"question\":\"Le widget fonctionne-t-il sur un site e-commerce \u00e0 fort trafic ou sur les r\u00e9seaux sociaux ?\",\"answer\":\"Oui. La mise en place du Recommender assure un calcul rapide des recommandations personnalis\u00e9es, que ce soit sur le site e-commerce, la boutique en ligne ou via des int\u00e9grations sur les r\u00e9seaux sociaux. Les performances restent optimales pour chaque parcours client et chaque interaction utilisateur.\",\"theme\":\"light\"}]} -->\n<div >\n    <div class=\"esFaq flex flex-col gap-(--es-spacing-xs)\" data-es-faq>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-283f2e4d16-q\"\n                        aria-controls=\"esFaq-283f2e4d16-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment le widget g\u00e8re-t-il la personnalisation si l&rsquo;utilisateur est nouveau ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-283f2e4d16-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-283f2e4d16-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Pour les nouveaux visiteurs, le moteur comportemental peut basculer sur des recommandations bas\u00e9es sur les meilleures ventes de l&rsquo;e-commerce (fall-back), garantissant que le bloc ne reste jamais vide. D\u00e8s que l&rsquo;utilisateur commence sa recherche, la personnalisation prend le relais.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-db41d65607-q\"\n                        aria-controls=\"esFaq-db41d65607-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment le widget g\u00e8re-t-il la personnalisation pour un nouvel utilisateur ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-db41d65607-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-db41d65607-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Pour les nouveaux visiteurs, le moteur de recommandation utilise les meilleures ventes de la boutique en ligne comme recommandations par d\u00e9faut. D\u00e8s que l\u2019utilisateur commence sa navigation, la personnalisation prend le relais pour proposer des produits adapt\u00e9s \u00e0 son parcours client et \u00e0 son historique de navigation.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-fc25bf6496-q\"\n                        aria-controls=\"esFaq-fc25bf6496-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment le widget maintient-il la continuit\u00e9 lors de visites r\u00e9currentes ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-fc25bf6496-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-fc25bf6496-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le Recommender conserve l\u2019historique de navigation m\u00eame sans compte, via des cookies. Il rappelle les recommandations pr\u00e9c\u00e9dentes, permettant \u00e0 l\u2019utilisateur de reprendre facilement son parcours d\u2019achat et d\u2019am\u00e9liorer son exp\u00e9rience utilisateur sur votre site e-commerce.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-8114f88e8c-q\"\n                        aria-controls=\"esFaq-8114f88e8c-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment le widget \u00e9vite-t-il de recommander des produits non disponibles ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-8114f88e8c-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-8114f88e8c-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le moteur Recommender est connect\u00e9 en temps r\u00e9el \u00e0 l\u2019index produit. Les recommandations excluent automatiquement les articles hors stock, garantissant des r\u00e9sultats de recherche fiables et une exp\u00e9rience utilisateur fluide sur votre boutique en ligne.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-29c3251887-q\"\n                        aria-controls=\"esFaq-29c3251887-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment le widget contextualise les recommandations par cat\u00e9gorie ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-29c3251887-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-29c3251887-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Le Recommender filtre les produits selon la cat\u00e9gorie actuelle pour proposer uniquement des articles pertinents. Cette logique am\u00e9liore le parcours d\u2019achat, optimise la collecte des donn\u00e9es et permet de proposer des recommandations coh\u00e9rentes pour chaque session.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-a21c351d48-q\"\n                        aria-controls=\"esFaq-a21c351d48-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Le widget fonctionne-t-il sur un site e-commerce \u00e0 fort trafic ou sur les r\u00e9seaux sociaux ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-a21c351d48-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-a21c351d48-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. La mise en place du Recommender assure un calcul rapide des recommandations personnalis\u00e9es, que ce soit sur le site e-commerce, la boutique en ligne ou via des int\u00e9grations sur les r\u00e9seaux sociaux. Les performances restent optimales pour chaque parcours client et chaque interaction utilisateur.<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Comment le widget g\u00e8re-t-il la personnalisation si l'utilisateur est nouveau ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Pour les nouveaux visiteurs, le moteur comportemental peut basculer sur des recommandations bas\u00e9es sur les meilleures ventes de l'e-commerce (fall-back), garantissant que le bloc ne reste jamais vide. 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