{"id":327,"date":"2025-11-04T16:33:30","date_gmt":"2025-11-04T16:33:30","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?page_id=327"},"modified":"2026-02-17T13:31:03","modified_gmt":"2026-02-17T13:31:03","slug":"ab-testing","status":"publish","type":"page","link":"https:\/\/elasticsuite.io\/fr\/fonctionnalites\/analytics-et-ab-testing-monitoring\/ab-testing\/","title":{"rendered":"AB testing"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull relative overflow-hidden bg-indigo-dark pt-20 min-h-[480px] is-layout-constrained wp-block-group-is-layout-constrained\"><!-- wp:elasticsuite\/decorator-section-banner-product [] -->\n<div class=\"absolute inset-0\">\n    <div class=\"max-lg:hidden absolute rounded-full w-[3791px] h-[1654px] -top-[487px] -left-1\/20\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <div class=\"lg:hidden absolute rounded-full bg-no-repeat w-[2499px] h-[960px] top-1\/3 -translate-x-4\/9\"\n         style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40%, rgba(26, 15, 77, 0) 95%, transparent 100%)\">\n    <\/div>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"-10\"\n            data-parallax-speed=\"10\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[233px] h-[233px] top-[40px] left-7\/16 -rotate-15 fill-indigo-mid\">\n        <use xlink:href=\"#shape__flower-1\"><\/use>\n    <\/svg>\n\n    <svg\n            data-parallax\n            data-parallax-start=\"top bottom\"\n            data-parallax-end=\"bottom top\"\n            data-parallax-scrub=\"3\"\n            data-parallax-x-percent=\"0\"\n            data-parallax-y-percent=\"0\"\n            data-parallax-rotate=\"30\"\n            data-parallax-speed=\"5\"\n            viewBox=\"0 0 200 200\" class=\"invisible absolute w-[425px] h-[425px] -bottom-3\/8 -left-3\/8 rotate-30 fill-indigo-deep\">\n        <use xlink:href=\"#shape__asterisk\"><\/use>\n    <\/svg>\n<\/div>\n<!-- \/wp:elasticsuite\/decorator-section-banner-product -->\n\n\n\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-xl) px-(--es-spacing-sm) pt-(--es-spacing-lg) pb-(--es-spacing-xl) lg:pt-(--es-spacing-2xl) lg:pb-(--es-spacing-3xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"theme\":\"white\",\"sectionTitle\":\"Fonctionnalit\u00e9 de Merchandising et Ranking\",\"title\":\"<strong>A\/B Testing des Boosts E-commerce<\/strong>\",\"titleTag\":\"h1\",\"paragraph\":\"Basez vos d\u00e9cisions sur des preuves chiffr\u00e9es : validez chaque modification de ranking par la donn\u00e9e. Notre outil d\u2019AB testing vous permet de comparer l\u2019efficacit\u00e9 de diff\u00e9rentes r\u00e8gles de boost ou de merchandising pour optimiser le taux de conversion de votre e-commerce.\",\"isAnimated\":false,\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\\n\\n<a\\n        href=\\\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\\\"\\n        class=\\\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\\\"\\n>\\n<span>Demander une d\u00e9mo<\/span>\\n    <span class=\\\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\\\"><\/span><\/a>\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-indigo-light\">Fonctionnalit\u00e9 de Merchandising et Ranking<\/div>\n    \n            <h1 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-50\"><strong>A\/B Testing des Boosts E-commerce<\/strong><\/h1>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-50\">\n            Basez vos d\u00e9cisions sur des preuves chiffr\u00e9es : validez chaque modification de ranking par la donn\u00e9e. Notre outil d\u2019AB testing vous permet de comparer l\u2019efficacit\u00e9 de diff\u00e9rentes r\u00e8gles de boost ou de merchandising pour optimiser le taux de conversion de votre e-commerce.\n        <\/div>\n    \n            <div class=\"esCard__cta inline-flex flex-col items-center gap-(--es-spacing-sm) mt-(--es-spacing-sm) lg:flex lg:flex-row lg:mt-(es-spacing-md) justify-start\">\n            <a\n        href=\"https:\/\/elasticsuite.io\/fr\/demander-une-demo\/\"\n        class=\"whitespace-nowrap group items-center gap-2 rounded-full cursor-pointer border-2 border-transparent transition-colors duration-800 ease-in-out focus-visible:outline-1 focus-visible:transition-none active:transition-none disabled:transition-none disabled:cursor-default disabled:transition-none inline-flex font-medium text-[13px] leading-5 py-(--es-spacing-xs) px-(--es-spacing-md) bg-elastic-coral text-neutral-50 hover:text-neutral-50 hover:bg-neutral-900 focus-visible:text-neutral-50 focus-visible:bg-neutral-900 focus-visible:border-neutral-50 active:text-neutral-50 active:bg-neutral-800 disabled:text-neutral-500 disabled:bg-neutral-300 wp-block-elasticsuite-button\"\n>\n<span>Demander une d\u00e9mo<\/span>\n    <span class=\"relative h-[2px] w-[12px] my-0 mx-auto transition-colors duration-800 ease-in-out before:rotate-0 after:rotate-0 before:transition-all after:transition-all group-hover:before:rotate-45 group-hover:after:-rotate-45 group-disabled:transition-none group-disabled:before:transition-none group-disabled:group-hover:before:rotate-0 group-disabled:after:transition-none group-disabled:group-hover:after:rotate-0 before:right-0 before:origin-top-right after:right-0 after:origin-bottom-right before:absolute before:top-0 before:content-[&#039;&#039;] before:h-[2px] before:w-[8px] before:duration-800 before:ease-in-out  after:absolute after:bottom-0 after:content-[&#039;&#039;] after:h-[2px] after:w-[8px] after:duration-800 after:ease-in-out  bg-neutral-50 before:bg-neutral-50 after:bg-neutral-50 group-disabled:bg-neutral-500 group-disabled:before:bg-neutral-500 group-disabled:after:bg-neutral-500\"><\/span><\/a>\n        <\/div>\n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/motion-search-shoes {\"isAnimated\":true} -->\n<div class=\"esMotionSearchShoes w-full rounded-(--es-radius-2xl) p-(--es-spacing-sm) bg-neutral-50\/10 backdrop-blur-xs shadow-(--es-hero-cockpit-shadow) esFadeInAnimated opacity-0 invisible\" data-animated=\"1\">\n    <div class=\"flex flex-col gap-(--es-spacing-xs) h-[416px] rounded-(--es-radius-xl) backdrop-blur-[32px] bg-neutral-50\/50 px-(--es-spacing-sm) pt-(--es-spacing-sm)\">\n        <div class=\"@container\/search-bar  flex flex-nowrap shrink-1 gap-(--es-spacing-md) items-center justify-between text-neutral-50\">\n            <div class=\"relative z-0 rounded-full before:absolute before:content[&#039;&#039;] before:z-[-2] before:w-full before:aspect-square before:top-[50%] before:left-[50%] before:mt-[-50%] before:rounded-0  before:ml-[-50%] before:bg-(image:--es-rotating-gradient) before:animate-rotating-gradient after:absolute after:z-[-1] after:content-[&#039;&#039;] after:top-[2px] after:left-[2px] after:bg-neutral-50 after:rounded-full after:w-[calc(100%-4px)] after:h-[calc(100%-4px)] overflow-hidden grow relative p-(--es-spacing-sm)\">\n    <div class=\"flex items-center justify-between gap-(--es-spacing-sm)\">\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__search\"><\/use>\n                <\/svg>\n                <input type=\"text\"\n                       class=\"grow bg-transparent text-neutral-900 outline-0 w-[50%]\"\n                >\n                <svg viewBox=\"0 0 24 24\" class=\"shrink-0 w-4 fill-neutral-900\">\n                    <use xlink:href=\"#line__close\"><\/use>\n                <\/svg>\n            <\/div>\n<\/div>        <div class=\"flex flex-col-reverse items-center gap-(--es-spacing-xs) shrink-0 @lg\/search-bar:flex-row\">\n            <span class=\"es-typo-sm\">Ai Search<\/span>\n            <input type=\"checkbox\"\n       class=\"appearance-none rounded-full transition-colors duration-300 cursor-pointer relative before:content-[&#039;&#039;] before:absolute before:rounded-full before:transition-[background-color,translate] before:duration-300 es-toggle-base bg-indigo-tint checked:bg-indigo-light before:bg-indigo-light checked:before:bg-indigo-mid es-toggle-sm @lg\/search-bar:es-toggle-base\"\n\/>        <\/div>\n    <\/div>        <div class=\"grow bg-neutral-100 rounded-t-(--es-radius-2xl) overflow-hidden\">\n            <ul class=\"flex flex-col p-(--es-spacing-xs)\">\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide1-min-BRykNFKy.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Solstice Drift<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 monture dor\u00e9e<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide2-min-Ie5AwlMi.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Veralia Point<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes \u00e0 branches \u00e9paisses<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide3-min-DZOOjHrs.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Astra Wave<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes de soleil \u00e0 verres noirs<\/span>\n                    <\/div>\n                <\/li>\n                                <li class=\"flex flex-nowrap items-center p-(--es-spacing-xs) rounded-(--es-radius-2xl)\">\n                    <div class=\"shrink-0 rounded-(--es-radius-xl) bg-neutral-50 w-16 h-16 mr-(--es-spacing-sm) overflow-hidden\">\n                        <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/themes\/elasticsuite\/public\/build\/assets\/motion-search-shoes__slide4-min-CLWfnjhV.png\" class=\"object-cover\" alt=\"\"\/>\n                    <\/div>\n                    <div class=\"flex flex-col @lg\/hero-motion:flex-row\">\n                        <span class=\"es-typo-base text-neutral-900 mr-(--es-spacing-sm)\">Claritya 2.0<\/span>\n                        <span class=\"es-typo-sm text-neutral-700\">Lunettes rondes \u00e0 monture fine<\/span>\n                    <\/div>\n                <\/li>\n                            <\/ul>\n        <\/div>\n    <\/div>\n<\/div><!-- \/wp:elasticsuite\/motion-search-shoes -->\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns absolute! bottom-0 left-0 w-full z-10 flex flex-row px-(--es-spacing-sm) lg:px-(--es-spacing-lg) py-(--es-spacing-sm) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/breadcrumb {\"theme\":\"dark\"} -->\n<nav class=\"esBreadcrumb\" aria-label=\"Fil d'Ariane\">\n        <ol class=\"flex flex-wrap gap-(--es-spacing-xxs))\">\n                            <li class=\"flex items-center font-mono text-sm text-indigo-light\">\n                                                                <span aria-current=\"page\" class=\"*:w-6 *:h-6 *:fill-indigo-light\"><svg viewBox=\"0 0 24 24\"><use xlink:href=\"#filled__home\"><\/use><\/svg><\/span>\n                                    <\/li>\n                    <\/ol>\n    <\/nav>\n<!-- \/wp:elasticsuite\/breadcrumb -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/ab-testing.png\",\"isAnimated\":true,\"theme\":\"1\"} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-elastic-blue\">\n       <div class=\"absolute w-[2191px] h-[1654px] top-[-634px] left-[-1096px]\"\n       style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 0%, #4A3BDD 40.1%, #1A0F7F 81.73%);\"\n   ><\/div>\n        <svg viewBox=\"0 0 200 230\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-y-percent=\"-50\"\n        data-parallax-rotate=\"10\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[363.25px] h-[417.74px] top-[266px] right-[-100px] rotate-[15Deg] fill-indigo-deep\">\n        <use xlink:href=\"#shape__cube\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/ab-testing.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"Validation\",\"title\":\"AB testing : S\u00e9curiser les d\u00e9cisions de Merchandising\",\"titleTag\":\"h2\",\"paragraph\":\"Chaque r\u00e8gle de boost modifie l\u2019exp\u00e9rience client et influence l\u2019impact user behavior. L\u2019A\/B testing vous permet de tester en parall\u00e8le deux versions d\u2019une m\u00eame page de recherche ou de cat\u00e9gorie (avec et sans le boost).<br><br>Vous limitez ainsi le risque de perte de revenus avant de d\u00e9ployer une nouvelle strat\u00e9gie de ranking sur tout votre trafic e-commerce.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">Validation<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">AB testing : S\u00e9curiser les d\u00e9cisions de Merchandising<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Chaque r\u00e8gle de boost modifie l\u2019exp\u00e9rience client et influence l\u2019impact user behavior. L\u2019A\/B testing vous permet de tester en parall\u00e8le deux versions d\u2019une m\u00eame page de recherche ou de cat\u00e9gorie (avec et sans le boost).<br><br>Vous limitez ainsi le risque de perte de revenus avant de d\u00e9ployer une nouvelle strat\u00e9gie de ranking sur tout votre trafic e-commerce.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-row gap-(--es-spacing-lg) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/image-50-50 {\"theme\":\"4\",\"image\":\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/ab-testing-result.png\",\"isAnimated\":true} -->\n<div class=\"relative overflow-hidden py-(--es-spacing-2xl) pr-(--es-spacing-xl) lg:py-36 lg:pr-24 bg-indigo-light\">\n        <div class=\"absolute w-[2808px] h-[2431px] top-[-202px] left-[-1298px]\"\n           style=\"background: radial-gradient(50% 50% at 50% 50%, #9E98F4 30.29%, #FCFCFC 90%);\"\n    ><\/div>\n        <svg viewBox=\"0 0 200 200\"\n        data-parallax\n        data-parallax-start=\"top bottom\"\n        data-parallax-end=\"bottom+=20% top\"\n        data-parallax-scrub=\"2\"\n        data-parallax-x-percent=\"-20\"\n        data-parallax-y-percent=\"50\"\n        data-parallax-rotate=\"40\"\n        data-parallax-speed=\"0.8\"\n        class=\"absolute w-[274.21px] h-[274.21px] top-[-26px] left-[-50px] rotate-[156Deg] fill-indigo-light\">\n        <use xlink:href=\"#shape__flower-3\"><\/use>\n    <\/svg>\n    <div class=\"relative inline-block rounded-r-(--es-spacing-md) -left-(--es-spacing-md) p-4 bg-neutral-50\/10 backdrop-blur-xs esFadeInAnimated invisible\" data-animation-origin=\"left\">\n        <img decoding=\"async\" class=\"relative z-10 rounded-r-(--es-spacing-sm)\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/sites\/2\/2026\/02\/ab-testing-result.png\" alt=\"\" \/>\n    <\/div>\n<\/div>\n\n<!-- \/wp:elasticsuite\/image-50-50 --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"M\u00e9thodologie\",\"title\":\"Mesurer l'impact du Boost sur le Taux de Conversion\",\"titleTag\":\"h2\",\"paragraph\":\"Notre processus d\u2019A\/B testing est centr\u00e9 sur la conversion. Vous cr\u00e9ez un Groupe A (Contr\u00f4le, sans le nouveau boost) et un Groupe B (Exp\u00e9rience, avec la nouvelle r\u00e8gle). L\u2019outil mesure automatiquement l\u2019impact sur le taux de conversion, permettant une lecture claire des r\u00e9sultats.<br><br>C\u2019est le moyen le plus fiable de valider si une modification de ranking b\u00e9n\u00e9ficie r\u00e9ellement \u00e0 votre e-commerce.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">M\u00e9thodologie<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">Mesurer l&rsquo;impact du Boost sur le Taux de Conversion<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Notre processus d\u2019A\/B testing est centr\u00e9 sur la conversion. Vous cr\u00e9ez un Groupe A (Contr\u00f4le, sans le nouveau boost) et un Groupe B (Exp\u00e9rience, avec la nouvelle r\u00e8gle). L\u2019outil mesure automatiquement l\u2019impact sur le taux de conversion, permettant une lecture claire des r\u00e9sultats.<br><br>C\u2019est le moyen le plus fiable de valider si une modification de ranking b\u00e9n\u00e9ficie r\u00e9ellement \u00e0 votre e-commerce.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center border-b-neutral-200 border-b-1 overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"sectionTitle\":\"ROI\",\"title\":\"AB Testing : Augmenter le ROI du Merchandising E-commerce\",\"titleTag\":\"h2\",\"paragraph\":\"Les d\u00e9cisions de merchandising doivent \u00eatre rentables. L'AB testing des boosts est l'unique fa\u00e7on de garantir que chaque action de ranking am\u00e9liore votre chiffre d'affaires.\",\"showCtas\":false,\"isAnimated\":false,\"theme\":\"dark\",\"alignment\":\"left\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-left wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">ROI<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\">AB Testing : Augmenter le ROI du Merchandising E-commerce<\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Les d\u00e9cisions de merchandising doivent \u00eatre rentables. L&rsquo;AB testing des boosts est l&rsquo;unique fa\u00e7on de garantir que chaque action de ranking am\u00e9liore votre chiffre d&rsquo;affaires.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/totems-card-feature {\"columns\":3,\"isAnimated\":true,\"items\":[\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__programming_source--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">R\u00e9duction des Risques<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            En ne d\u00e9ployant un nouveau boost qu'apr\u00e8s validation statistique, vous minimisez le risque de d\u00e9gradation de la conversion sur votre e-commerce.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__scale--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Allocation Strat\u00e9gique des Ressources<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Concentrez vos efforts de merchandising sur les r\u00e8gles de boost qui ont prouv\u00e9 leur impact, \u00e9vitant de perdre du temps sur des strat\u00e9gies de ranking inefficaces.\\n        <\/div>\\n    \\n    <\/div>\",\"\\n<div class=\\\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\\\">\\n            <h2 class=\\\"esCardFeature__icon w-10 h-10\\\"><svg width=\\\"40\\\" height=\\\"40\\\" aria-hidden=\\\"true\\\">\\n            <use href=\\\"#feature__on_premise--color\\\"\/>\\n        <\/svg><\/h2>\\n    \\n            <h3 class=\\\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\\\">Culture de la Donn\u00e9e<\/h3>\\n    \\n            <div class=\\\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\\\">\\n            Int\u00e9grez la culture de la mesure et de la preuve au sein de vos \u00e9quipes, rempla\u00e7ant l'intuition par l'analyse dans toutes les d\u00e9cisions de search et de ranking.\\n        <\/div>\\n    \\n    <\/div>\"]} -->\n\n<div class=\"wp-block-elasticsuite-totems-card-feature esTotems esTotemsCardFeature grid grid-cols-1 sm:grid-cols-2  gap-(--es-spacing-sm) lg:grid-cols-3 esTotems--animated invisible *:invisible\">\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__programming_source--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">R\u00e9duction des Risques<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            En ne d\u00e9ployant un nouveau boost qu&rsquo;apr\u00e8s validation statistique, vous minimisez le risque de d\u00e9gradation de la conversion sur votre e-commerce.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__scale--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Allocation Strat\u00e9gique des Ressources<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Concentrez vos efforts de merchandising sur les r\u00e8gles de boost qui ont prouv\u00e9 leur impact, \u00e9vitant de perdre du temps sur des strat\u00e9gies de ranking inefficaces.\n        <\/div>\n    \n    <\/div>\n            \n<div class=\"esCardFeature flex flex-col wp-block-elasticsuite-card-feature\">\n            <h2 class=\"esCardFeature__icon w-10 h-10\"><svg width=\"40\" height=\"40\" aria-hidden=\"true\">\n            <use href=\"#feature__on_premise--color\"\/>\n        <\/svg><\/h2>\n    \n            <h3 class=\"esCardFeature__title es-typo-lg mt-2 break-keep [&amp;_*]:break-keep hyphens-auto bg-linear-to-r from-elastic-blue to-elastic-coral text-transparent bg-clip-text\">Culture de la Donn\u00e9e<\/h3>\n    \n            <div class=\"esCard__paragraph esCardFeature__paragraph es-typo-base mt-2 text-neutral-700\">\n            Int\u00e9grez la culture de la mesure et de la preuve au sein de vos \u00e9quipes, rempla\u00e7ant l&rsquo;intuition par l&rsquo;analyse dans toutes les d\u00e9cisions de search et de ranking.\n        <\/div>\n    \n    <\/div>\n    <\/div>\n<!-- \/wp:elasticsuite\/totems-card-feature --><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div class=\"wp-block-columns relative z-10 flex flex-col gap-(--es-spacing-lg) px-(--es-spacing-md) py-(--es-spacing-2xl) lg:px-(--es-spacing-none) is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/card {\"alignment\":\"center\",\"sectionTitle\":\"FAQ\",\"title\":\"<strong>FAQ : Mise en place et bonnes pratiques<\/strong>\",\"titleTag\":\"h2\",\"paragraph\":\"Trouvez les r\u00e9ponses essentielles pour mettre en place vos tests de boost et optimiser votre page web, vos cat\u00e9gories et vos strat\u00e9gies de ranking.<br>Lisez le <a href=\\\"https:\/\/elastic-suite.github.io\/documentation\/\\\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l'aide.\",\"isAnimated\":false,\"theme\":\"dark\",\"showSectionTitle\":true,\"showTitle\":true,\"showParagraph\":true,\"showCtas\":true,\"cta\":\"\",\"readmore\":\"\"} -->\n\n<div class=\"esCard flex flex-col text-center wp-block-elasticsuite-card\" data-animated=\"\">\n            <div class=\"esCard__sectionTitle font-medium text-[13px] leading-4 lg:es-typo-sm break-keep [&amp;_*]:break-keep hyphens-none text-elastic-blue\">FAQ<\/div>\n    \n            <h2 class=\"esCard__title font-bold text-2xl leading-12 lg:es-typo-3xl mt-(--es-spacing-sm) lg:mt-(--es-spacing-xs) break-keep [&amp;_*]:break-keep hyphens-none text-neutral-900\"><strong>FAQ : Mise en place et bonnes pratiques<\/strong><\/h2>\n    \n            <div class=\"esCard__paragraph font-normal text-base leading-6 lg:es-typo-md mt-(--es-spacing-sm) lg:mt-(--es-spacing-md) break-keep [&amp;_*]:break-keep hyphens-none [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-700\">\n            Trouvez les r\u00e9ponses essentielles pour mettre en place vos tests de boost et optimiser votre page web, vos cat\u00e9gories et vos strat\u00e9gies de ranking.<br>Lisez le <a href=\"https:\/\/elastic-suite.github.io\/documentation\/\">Guide Utilisateur<\/a> ou contactez nous pour obtenir de l&rsquo;aide.\n        <\/div>\n    \n    \n    <\/div><!-- \/wp:elasticsuite\/card -->\n<\/div>\n\n\n\n<div class=\"wp-block-column pt-(--es-spacing-xl) is-layout-flow wp-block-column-is-layout-flow\"><!-- wp:elasticsuite\/faq {\"theme\":\"dark\",\"items\":[{\"question\":\"Quelle est la m\u00e9trique principale suivie lors du test d\u2019un boost ?\",\"answer\":\"La m\u00e9trique principale suivie est le taux de conversion. Ces donn\u00e9es permettent d\u2019\u00e9valuer l\u2019impact de la r\u00e8gle sur l\u2019achat, que la variation concerne une landing page, une page de cat\u00e9gorie ou des applications mobiles.\",\"theme\":\"light\"},{\"question\":\"Peut-on comparer un boost constant et un boost comportemental ?\",\"answer\":\"Oui. L\u2019outil peut comparer une r\u00e8gle manuelle et une r\u00e8gle automatis\u00e9e pour analyser leur effet sur le ranking et le ROI. Cette approche proche du split testing mesure aussi l\u2019impact user behavior afin de d\u00e9terminer la solution la plus performante.\",\"theme\":\"light\"},{\"question\":\"Comment garantir la fiabilit\u00e9 statistique des r\u00e9sultats ?\",\"answer\":\"La plateforme g\u00e8re la dur\u00e9e du test et la r\u00e9partition du trafic pour atteindre une valeur statistically significant. Cela assure une analyse fiable, utile pour la conversion rate optimization, m\u00eame lorsque vous r\u00e9alisez des tests sur un petit volume.\",\"theme\":\"light\"},{\"question\":\"Le test impacte-t-il la performance du site ?\",\"answer\":\"Non. L\u2019affectation du trafic reste optimis\u00e9e et n\u2019affecte pas le chargement du site internet. L\u2019exp\u00e9rience reste fluide pour offrir une meilleure exp\u00e9rience utilisateur.\",\"theme\":\"light\"},{\"question\":\"Les \u00e9quipes peuvent-elles choisir le pourcentage de trafic affect\u00e9 ?\",\"answer\":\"Oui. Les \u00e9quipes ajustent librement la r\u00e9partition entre les groupes test\u00e9s. Ce contr\u00f4le est utile pour limiter l\u2019exposition \u00e0 une r\u00e8gle exp\u00e9rimentale ou pour optimiser la dur\u00e9e du test sans impacter les charges fixes ou votre comptabilit\u00e9 analytique.\",\"theme\":\"light\"}]} -->\n<div >\n    <div class=\"esFaq flex flex-col gap-(--es-spacing-xs)\" data-es-faq>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-aa5ee8c5ba-q\"\n                        aria-controls=\"esFaq-aa5ee8c5ba-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Quelle est la m\u00e9trique principale suivie lors du test d\u2019un boost ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-aa5ee8c5ba-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-aa5ee8c5ba-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>La m\u00e9trique principale suivie est le taux de conversion. Ces donn\u00e9es permettent d\u2019\u00e9valuer l\u2019impact de la r\u00e8gle sur l\u2019achat, que la variation concerne une landing page, une page de cat\u00e9gorie ou des applications mobiles.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-208105a8b1-q\"\n                        aria-controls=\"esFaq-208105a8b1-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Peut-on comparer un boost constant et un boost comportemental ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-208105a8b1-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-208105a8b1-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. L\u2019outil peut comparer une r\u00e8gle manuelle et une r\u00e8gle automatis\u00e9e pour analyser leur effet sur le ranking et le ROI. Cette approche proche du split testing mesure aussi l\u2019impact user behavior afin de d\u00e9terminer la solution la plus performante.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-9bc36f3bf2-q\"\n                        aria-controls=\"esFaq-9bc36f3bf2-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Comment garantir la fiabilit\u00e9 statistique des r\u00e9sultats ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-9bc36f3bf2-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-9bc36f3bf2-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>La plateforme g\u00e8re la dur\u00e9e du test et la r\u00e9partition du trafic pour atteindre une valeur statistically significant. Cela assure une analyse fiable, utile pour la conversion rate optimization, m\u00eame lorsque vous r\u00e9alisez des tests sur un petit volume.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-a98ac02cf3-q\"\n                        aria-controls=\"esFaq-a98ac02cf3-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Le test impacte-t-il la performance du site ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-a98ac02cf3-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-a98ac02cf3-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Non. L\u2019affectation du trafic reste optimis\u00e9e et n\u2019affecte pas le chargement du site internet. L\u2019exp\u00e9rience reste fluide pour offrir une meilleure exp\u00e9rience utilisateur.<\/p>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"esFaq__item rounded-(--es-radius-md) p-(--es-spacing-sm) backdrop-blur-md border-[0.5px] bg-neutral-50\/10 border-neutral-50\/20\" data-es-faq-item>\n                <button\n                        type=\"button\"\n                        class=\"esFaq__itemHeading flex flex-row justify-between items-center w-full text-left hover:cursor-pointer\"\n                        id=\"esFaq-a54f031e29-q\"\n                        aria-controls=\"esFaq-a54f031e29-a\"\n                        aria-expanded=\"false\"\n                        data-es-faq-trigger\n                >\n                    <h3 class=\"esFaq__itemQuestion font-normal text-[19px] leading-7 text-neutral-900\">Les \u00e9quipes peuvent-elles choisir le pourcentage de trafic affect\u00e9 ?<\/h3>\n\n                    <span class=\"esFaq__itemToggle flex justify-center items-center w-7 h-7 rounded-(--es-radius-full) *:w-3 shrink-0 bg-neutral-50 *:fill-indigo-mid\" aria-hidden=\"true\">\n                        <svg viewBox=\"0 0 12 12\">\n                            <use xlink:href=\"#chevron__b\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/button>\n\n                <div\n                        id=\"esFaq-a54f031e29-a\"\n                        class=\"esFaq__itemAnswer mt-(--es-spacing-xl) text-[15px] leading-7 hidden [&amp;_a]:underline [&amp;_a]:text-elastic-coral text-neutral-900\"\n                        role=\"region\"\n                        aria-labelledby=\"esFaq-a54f031e29-q\"\n                        aria-hidden=\"true\"\n                        data-es-faq-answer\n                >\n                    <p>Oui. Les \u00e9quipes ajustent librement la r\u00e9partition entre les groupes test\u00e9s. Ce contr\u00f4le est utile pour limiter l\u2019exposition \u00e0 une r\u00e8gle exp\u00e9rimentale ou pour optimiser la dur\u00e9e du test sans impacter les charges fixes ou votre comptabilit\u00e9 analytique.<\/p>\n                <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">\n        {\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Quelle est la m\u00e9trique principale suivie lors du test d\u2019un boost ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La m\u00e9trique principale suivie est le taux de conversion. Ces donn\u00e9es permettent d\u2019\u00e9valuer l\u2019impact de la r\u00e8gle sur l\u2019achat, que la variation concerne une landing page, une page de cat\u00e9gorie ou des applications mobiles.\"}},{\"@type\":\"Question\",\"name\":\"Peut-on comparer un boost constant et un boost comportemental ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Oui. L\u2019outil peut comparer une r\u00e8gle manuelle et une r\u00e8gle automatis\u00e9e pour analyser leur effet sur le ranking et le ROI. Cette approche proche du split testing mesure aussi l\u2019impact user behavior afin de d\u00e9terminer la solution la plus performante.\"}},{\"@type\":\"Question\",\"name\":\"Comment garantir la fiabilit\u00e9 statistique des r\u00e9sultats ?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La plateforme g\u00e8re la dur\u00e9e du test et la r\u00e9partition du trafic pour atteindre une valeur statistically significant. 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