{"id":2103,"date":"2026-07-13T13:24:50","date_gmt":"2026-07-13T13:24:50","guid":{"rendered":"https:\/\/elasticsuite.io\/fr\/?p=2103"},"modified":"2026-07-13T13:24:50","modified_gmt":"2026-07-13T13:24:50","slug":"meet-magento-france-2026-searchandising","status":"publish","type":"post","link":"https:\/\/elasticsuite.io\/fr\/ressources\/meet-magento-france-2026-searchandising\/","title":{"rendered":"Keynote de Romain Ruaud \u2192 MMFR26"},"content":{"rendered":"\n<!-- HERO SECTION -->\n<div style=\"background-color: #26196E;padding: 200px 80px 200px 80px;text-align: center;margin-bottom: 0px\">\n    <h1 style=\"color: #FFFFFF;font-size: 2.5em;font-weight: 900;margin-top: 0;margin-bottom: 20px\">Meet Magento France 2026 : 50 ans de Searchandising<\/h1>\n    <p style=\"color: #FFFFFF;font-size: 1.25em;line-height: 1.6;max-width: 800px;margin: 0 auto;opacity: 0.9\">\n        De la correspondance exacte de mots-cl\u00e9s \u00e0 l&rsquo;IA conversationnelle. D\u00e9couvrez enfin pourquoi votre barre de recherche est votre meilleur atout merchandising.\n    <\/p>\n<\/div>\n\n\n\n<div style=\"background-image:url(&apos;\/sample-image\/grid\/desktop-min.png&apos;);background-repeat:repeat-y;background-size:initial;\" class=\"wp-block-group alignfull relative bg-neutral-100 bg-repeat-y bg-center overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained has-background\">\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"text-align: left\">\n\n    <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/07\/Impacet-of-Merchandising-on-Conversion-Rates.jpeg\" alt=\"Talk Romain Ruaud Meet Magento France 2026 L'\u00e9volution de la recherche\" style=\"max-width: 100%;height: auto;margin: 0 auto 40px auto;border-radius: 8px\">\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">Le 25 juin 2026, l&rsquo;\u00e9cosyst\u00e8me Adobe Commerce s&rsquo;est r\u00e9uni \u00e0 Paris. <strong>En effet<\/strong>, la deuxi\u00e8me \u00e9dition de Meet Magento France 2026 s&rsquo;y est tenue. L&rsquo;\u00e9v\u00e9nement s&rsquo;est officiellement impos\u00e9 comme le rendez-vous incontournable de l&rsquo;\u00e9cosyst\u00e8me francophone. <strong>Ainsi<\/strong>, il alterne strat\u00e9gie business et retours d&rsquo;exp\u00e9rience marchands. <strong>De plus<\/strong>, il propose des plong\u00e9es techniques au c\u0153ur de la d\u00e9couverte produit.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\">Parmi les temps forts de la journ\u00e9e, la keynote de Romain Ruaud a marqu\u00e9 les esprits. <strong>Pour rappel<\/strong>, le cr\u00e9ateur d&rsquo;<a href=\"https:\/\/elasticsuite.io\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: #ED7566;text-decoration: underline;font-weight: bold\">ElasticSuite<\/a> a captiv\u00e9 l&rsquo;attention des e-commer\u00e7ants et des int\u00e9grateurs.<\/p>\n\n    <div style=\"background-color: #FFFFFF;padding: 30px;border-radius: 8px;border: 1px solid #eaeaea;margin-bottom: 50px\">\n        <h3 style=\"margin-top: 0;margin-bottom: 15px;color: #26196E;font-size: 1.3em;font-weight: 800\">Sommaire<\/h3>\n        <ul style=\"padding-left: 0;margin: 0;line-height: 1.8;font-size: 1.1em\">\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#the-talk\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">1. La Keynote : 50 ans d&rsquo;\u00e9volution du searchandising<\/a><\/li>\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#lexical\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">2. De la recherche lexicale au search intelligent<\/a><\/li>\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#merchandising\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">3. Quand la recherche devient merchandising<\/a><\/li>\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#conversational\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">4. La transition vers la recherche conversationnelle<\/a><\/li>\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#b2b-b2c\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">5. B2C vs B2B : Deux r\u00e9alit\u00e9s diff\u00e9rentes<\/a><\/li>\n            <li><strong style=\"color: #ED7566\">&bull;<\/strong> <a href=\"#data\" style=\"color: #111111;text-decoration: none;border-bottom: 1px solid #eaeaea\">6. Le r\u00f4le des donn\u00e9es comportementales<\/a><\/li>\n        <\/ul>\n    <\/div>\n\n<div style=\"margin: 50px 0;text-align: center;background-color: #fcfcfc;padding: 40px 30px;border-radius: 12px\">\n    <h3 style=\"font-size: 1.5em;color: #26196E;margin-top: 0;margin-bottom: 15px;font-weight: 900\">Voir la keynote compl\u00e8te de Romain Ruaud<\/h3>\n    <p style=\"font-size: 1.1em;color: #111111;margin-bottom: 30px;line-height: 1.6;max-width: 700px;margin-left: auto;margin-right: auto\">\n        Dans cette vid\u00e9o, Romain illustre ses propos avec des exemples tr\u00e8s concrets. <strong>Par exemple<\/strong>, il montre comment passer d&rsquo;un moteur classique \u00e0 une recherche conversationnelle.\n    <\/p>\n    \n    <div style=\"margin: 45px 0;background-color: #fcfcfc;padding: 35px;border-radius: 12px;text-align: left\">\n        <a href=\"https:\/\/www.youtube.com\/watch?v=Cj2SJ2KTUPw\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"max-width: 100%;text-decoration: none;margin-bottom: 25px\">\n            <img decoding=\"async\" src=\"https:\/\/img.youtube.com\/vi\/Cj2SJ2KTUPw\/maxresdefault.jpg\" alt=\"Romain Ruaud Keynote Meet Magento France\" style=\"width: 100%;height: auto;border-radius: 6px;margin: 0 auto\">\n        <\/a>\n        <div style=\"text-align: center\">\n            <a href=\"https:\/\/www.youtube.com\/watch?v=Cj2SJ2KTUPw\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"background-color: #ED7566;color: #FFFFFF;padding: 14px 35px;font-size: 1.1em;font-weight: bold;text-decoration: none;border-radius: 4px;text-transform: uppercase\">\n                \u25b6 Regarder la vid\u00e9o sur YouTube\n            <\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div style=\"text-align: left\">\n\n    <h2 id=\"the-talk\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">1. La Keynote : 50 ans d&rsquo;\u00e9volution du searchandising<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">La conf\u00e9rence de Romain a d&rsquo;abord retrac\u00e9 l&rsquo;histoire de la recherche e-commerce. <strong>Ensuite<\/strong>, il a d\u00e9cortiqu\u00e9 le chemin parcouru depuis les premiers moteurs purement lexicaux. <strong>Aujourd&rsquo;hui<\/strong>, nous utilisons des architectures modernes propuls\u00e9es par le machine learning. <strong>Par cons\u00e9quent<\/strong>, les techniques de recherche int\u00e8grent d\u00e9sormais l&rsquo;intention et le contexte client.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">L&rsquo;objectif central de cette prise de parole \u00e9tait clair. <strong>En r\u00e9alit\u00e9<\/strong>, il fallait aider les marchands \u00e0 changer de perspective. Leur barre de recherche ne doit plus \u00eatre un simple champ de saisie. <strong>Au contraire<\/strong>, elle agit comme un v\u00e9ritable assistant de vente proactif. <strong>Finalement<\/strong>, elle est capable de dynamiser la rentabilit\u00e9 du catalogue.<\/p>\n\n    <h2 id=\"lexical\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">2. De la recherche lexicale au search intelligent<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">Pendant longtemps, la recherche s&rsquo;est strictement limit\u00e9e aux mots-cl\u00e9s. <strong>Concr\u00e8tement<\/strong>, un utilisateur tapait une requ\u00eate simple. Le moteur cherchait alors des correspondances exactes dans les textes. <strong>Puis<\/strong>, il renvoyait une liste tri\u00e9e par pertinence lexicale. <strong>N\u00e9anmoins<\/strong>, ce mod\u00e8le historique montre tr\u00e8s vite ses limites face au langage naturel.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\"><strong>D\u00e9sormais<\/strong>, les moteurs modernes combinent plusieurs couches architecturales. <strong>Par exemple<\/strong>, ils g\u00e8rent les fautes de frappe et les synonymes. <strong>De plus<\/strong>, ils exploitent les donn\u00e9es comportementales. Le but n&rsquo;est donc plus d&rsquo;associer de simples mots. <strong>En fait<\/strong>, il faut interpr\u00e9ter l&rsquo;intention r\u00e9elle derri\u00e8re la requ\u00eate de l&rsquo;utilisateur.<\/p>\n\n    <div style=\"border-left: 4px solid #ED7566;padding-left: 25px;margin-bottom: 50px;margin-top: 20px;margin-left: 10px\">\n        <div style=\"margin-bottom: 35px;position: relative\">\n            <div style=\"position: absolute;left: -37px;top: 0;width: 16px;height: 16px;border-radius: 50%;background-color: #ED7566;border: 4px solid #FFFFFF\"><\/div>\n            <h4 style=\"color: #26196E;font-size: 1.3em;font-weight: 900;margin: 0 0 10px 0\">G\u00e9n\u00e9ration 1 : La Recherche Lexicale<\/h4>\n            <p style=\"margin: 0;font-size: 1.1em;line-height: 1.6;color: #111111\">Les algorithmes utilisaient une stricte correspondance exacte. <strong>Cependant<\/strong>, ils \u00e9taient tr\u00e8s vuln\u00e9rables aux fautes de frappe.<\/p>\n        <\/div>\n        \n        <div style=\"margin-bottom: 35px;position: relative\">\n            <div style=\"position: absolute;left: -37px;top: 0;width: 16px;height: 16px;border-radius: 50%;background-color: #ED7566;border: 4px solid #FFFFFF\"><\/div>\n            <h4 style=\"color: #26196E;font-size: 1.3em;font-weight: 900;margin: 0 0 10px 0\">G\u00e9n\u00e9ration 2 : Intelligent &amp; S\u00e9mantique<\/h4>\n            <p style=\"margin: 0;font-size: 1.1em;line-height: 1.6;color: #111111\">Le moteur comprend le contexte et les synonymes. <strong>Ainsi<\/strong>, il fait correspondre des requ\u00eates larges \u00e0 des attributs pr\u00e9cis.<\/p>\n        <\/div>\n        \n        <div style=\"position: relative\">\n            <div style=\"position: absolute;left: -37px;top: 0;width: 16px;height: 16px;border-radius: 50%;background-color: #ED7566;border: 4px solid #FFFFFF\"><\/div>\n            <h4 style=\"color: #26196E;font-size: 1.3em;font-weight: 900;margin: 0 0 10px 0\">G\u00e9n\u00e9ration 3 : Le Searchandising<\/h4>\n            <p style=\"margin: 0;font-size: 1.1em;line-height: 1.6;color: #111111\">Cette g\u00e9n\u00e9ration fusionne l&rsquo;intention de l&rsquo;utilisateur avec des r\u00e8gles commerciales fortes. <strong>Par exemple<\/strong>, elle int\u00e8gre les marges et les stocks.<\/p>\n        <\/div>\n    <\/div>\n\n    <h2 id=\"merchandising\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">3. Quand la recherche devient merchandising<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">Le searchandising fusionne la recherche interne et le merchandising visuel. <strong>De ce fait<\/strong>, il transforme le moteur de recherche en levier commercial. Il vous permet de ne plus subir un algorithme totalement opaque. <strong>\u00c0 la place<\/strong>, vous pouvez d\u00e9finir des r\u00e8gles business tr\u00e8s claires. <strong>Par exemple<\/strong>, vous pouvez pousser les produits \u00e0 forte marge facilement.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\">Pendant son intervention, Romain a d\u00e9montr\u00e9 l&rsquo;efficacit\u00e9 d&rsquo;un moteur bien configur\u00e9. <strong>En effet<\/strong>, il devient un v\u00e9ritable centre de profit. Les internautes utilisant la recherche convertissent g\u00e9n\u00e9ralement 2 \u00e0 3 fois plus. <strong>De surcro\u00eet<\/strong>, ils g\u00e9n\u00e8rent jusqu&rsquo;\u00e0 15 % de chiffre d&rsquo;affaires additionnel. <strong>En somme<\/strong>, ignorer ce canal revient \u00e0 laisser de l&rsquo;argent sur la table.<\/p>\n\n    <h2 id=\"conversational\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">4. La transition vers la recherche conversationnelle<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">L&rsquo;\u00e9volution la plus marquante actuelle est la fin des requ\u00eates courtes. <strong>En effet<\/strong>, nous passons \u00e0 des formulations en langage quasi-naturel. <strong>Par exemple<\/strong>, un client cherchera une \u00ab\u00a0chaise pas ch\u00e8re pour mal de dos\u00a0\u00bb. Les moteurs modernes traduisent ces requ\u00eates longues en attributs sp\u00e9cifiques. <strong>Ainsi<\/strong>, l&rsquo;IA apporte une r\u00e9ponse toujours intelligente.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\">Romain a illustr\u00e9 cette bascule avec des requ\u00eates symptomatiques. <strong>Notamment<\/strong>, avec des recherches comme \u00ab\u00a0solutions pour cheveux secs\u00a0\u00bb. Le moteur ne d\u00e9pend plus d&rsquo;une correspondance stricte de mots. <strong>C&rsquo;est justement l\u00e0<\/strong> que le searchandising devient hautement strat\u00e9gique. Le moteur guide d\u00e9sormais l&rsquo;utilisateur vers la solution exacte.<\/p>\n\n    <h2 id=\"b2b-b2c\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">5. B2C vs B2B : Deux r\u00e9alit\u00e9s diff\u00e9rentes<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">La keynote a \u00e9galement mis en lumi\u00e8re des diff\u00e9rences fondamentales. <strong>En particulier<\/strong>, le comportement varie \u00e9norm\u00e9ment entre le B2C et le B2B.<\/p>\n\n    <div style=\"margin: 30px 0 40px 0\">\n        <table style=\"width: 100%;border-collapse: collapse;text-align: left;font-size: 1.05em;color: #111111\">\n            <thead>\n                <tr style=\"background-color: #26196E;color: #FFFFFF;border-bottom: 2px solid #111111\">\n                    <th style=\"padding: 15px;border: 1px solid #26196E;width: 25%\">\u00c9cosyst\u00e8me<\/th>\n                    <th style=\"padding: 15px;border: 1px solid #26196E;width: 75%\">R\u00e9alit\u00e9 de la recherche &amp; Besoins techniques<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr style=\"background-color: #FFFFFF\">\n                    <td style=\"padding: 15px;border: 1px solid #dee2e6\"><strong style=\"color: #111111\">E-commerce B2C<\/strong><\/td>\n                    <td style=\"padding: 15px;border: 1px solid #dee2e6\">Les requ\u00eates sont souvent impr\u00e9cises et guid\u00e9es par le besoin. <strong>Par exemple<\/strong>, \u00ab\u00a0cadeau pour ado\u00a0\u00bb. <strong>Par cons\u00e9quent<\/strong>, cela exige une gestion parfaite des synonymes.<\/td>\n                <\/tr>\n                <tr style=\"background-color: #fcfcfc\">\n                    <td style=\"padding: 15px;border: 1px solid #dee2e6\"><strong style=\"color: #111111\">E-commerce B2B<\/strong><\/td>\n                    <td style=\"padding: 15px;border: 1px solid #dee2e6\">Le moteur doit g\u00e9rer des codes produits sp\u00e9cifiques. <strong>De plus<\/strong>, il traite des r\u00e9f\u00e9rences SKU complexes. <strong>Ainsi<\/strong>, la pr\u00e9cision des filtres est absolument vitale.<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\">Un moteur comme ElasticSuite fait parfaitement le pont entre ces deux mondes. <strong>En effet<\/strong>, il offre une architecture extr\u00eamement polyvalente. <strong>Par cons\u00e9quent<\/strong>, il traite les requ\u00eates humaines comme les recherches ultra-structur\u00e9es.<\/p>\n\n    <h2 id=\"data\" style=\"font-size: 1.6em;font-weight: 700;line-height: 1.3;margin-top: 40px;margin-bottom: 20px;color: #111111;padding-top: 20px\">6. Le r\u00f4le des donn\u00e9es comportementales<\/h2>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 20px;color: #111111\">La mont\u00e9e en puissance de la donn\u00e9e fut un v\u00e9ritable fil conducteur. <strong>Effectivement<\/strong>, elle agit comme le carburant principal du searchandising. Les moteurs modernes collectent les clics et les conversions. <strong>Gr\u00e2ce \u00e0 cela<\/strong>, ils apprennent quels r\u00e9sultats performent le mieux. Romain a montr\u00e9 comment optimiser dynamiquement la hi\u00e9rarchie des produits. <strong>Pour y parvenir<\/strong>, les marchands utilisent ces fameux signaux.<\/p>\n\n    <p style=\"font-size: 1.1em;line-height: 1.6;margin-bottom: 40px;color: #111111\">C&rsquo;est pr\u00e9cis\u00e9ment pourquoi ElasticSuite se d\u00e9marque aujourd&rsquo;hui. <strong>D&rsquo;abord<\/strong>, cette solution open source remplace efficacement le moteur natif. <strong>Ensuite<\/strong>, elle offre une exp\u00e9rience de recherche hautement s\u00e9mantique. <strong>Plus important encore<\/strong>, elle int\u00e8gre une interface visuelle intuitive. <strong>Ainsi<\/strong>, elle traduit vos strat\u00e9gies commerciales en actions quotidiennes concr\u00e8tes. Cet alignement parfait explique totalement l&rsquo;engouement suscit\u00e9 lors de l&rsquo;\u00e9v\u00e9nement.<\/p>\n\n<\/div> <hr style=\"margin: 50px 0;border: 0;border-top: 2px solid #eaeaea\">\n\n<div style=\"position: relative;border-radius: 8px;border-left: 6px solid #ED7566;margin-top: 50px;overflow: hidden;background-color: #26196E\">\n    <img decoding=\"async\" src=\"https:\/\/elasticsuite.io\/app\/uploads\/2026\/06\/ElasticSuite-Gally-Background.png\" alt=\"\" style=\"position: absolute;top: 0;left: 0;width: 100%;height: 100%;object-fit: cover;z-index: 1\">\n    <div style=\"position: absolute;top: 0;left: 0;width: 100%;height: 100%;z-index: 2\"><\/div>\n    <div style=\"position: relative;z-index: 3;padding: 100px 40px;text-align: center\">\n        <h3 style=\"color: #FFFFFF;font-size: 2em;font-weight: 900;margin-top: 0;margin-bottom: 25px\">Pr\u00eat \u00e0 optimiser votre product discovery ?<\/h3>\n        <p style=\"font-size: 1.2em;line-height: 1.6;margin: 0 auto 45px auto;max-width: 800px;color: #FFFFFF\">\n            Arr\u00eatez de deviner le fonctionnement d&rsquo;un algorithme totalement opaque. <strong>Au contraire<\/strong>, d\u00e9couvrez comment ElasticSuite redonne le contr\u00f4le \u00e0 vos \u00e9quipes. <strong>En bref<\/strong>, reprenez la main sur vos r\u00e8gles business.\n        <\/p>\n        <a href=\"https:\/\/elasticsuite.io\/get-a-demo\/\" style=\"background-color: #ED7566;color: #FFFFFF;padding: 18px 40px;font-size: 1.1em;font-weight: bold;text-decoration: none;border-radius: 4px;text-transform: uppercase\">\n            R\u00e9server une D\u00e9mo\n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meet Magento France 2026 : 50 ans de Searchandising De la correspondance exacte de mots-cl\u00e9s \u00e0 l&rsquo;IA conversationnelle. D\u00e9couvrez enfin pourquoi votre barre de recherche est votre meilleur atout merchandising. Le 25 juin 2026, l&rsquo;\u00e9cosyst\u00e8me Adobe Commerce s&rsquo;est r\u00e9uni \u00e0 Paris. En effet, la deuxi\u00e8me \u00e9dition de Meet Magento France 2026 s&rsquo;y est tenue. L&rsquo;\u00e9v\u00e9nement &hellip; <a href=\"https:\/\/elasticsuite.io\/fr\/ressources\/meet-magento-france-2026-searchandising\/\">Continued<\/a><\/p>\n","protected":false},"author":7,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet Magento France 2026 : L&#039;\u00e9volution du Searchandising<\/title>\n<meta name=\"description\" content=\"Revivez la keynote de Romain Ruaud au Meet Magento France 2026. D\u00e9couvrez comment la recherche e-commerce est pass\u00e9e des mots-cl\u00e9s au searchandising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elasticsuite.io\/fr\/ressources\/meet-magento-france-2026-searchandising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Magento France 2026 : L&#039;\u00e9volution du Searchandising\" \/>\n<meta property=\"og:description\" content=\"Revivez la keynote de Romain Ruaud au Meet Magento France 2026. 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