MegaDental, a Henry Schein company, supplies dental practices across France. With over 60,000 dental products ranging from consumables to equipment, they generate approximately €30M in online revenue per year. Their B2B buyers know exactly what they want and expect to find it first, often searching by specific brand names and codes.
However, two things slow a B2B buyer down: a slow storefront, and a search bar that misses. By tackling both issues on their Magento 2 store, they transformed their customer experience.
Increase in transactions.
Compared to the same period a year earlier.
Reduction in average page load time.
Loading times dropped from 5.0s to 2.3s one month after launch.
1. Speed, with Hyvä
To make every page fast, MegaDental rebuilt its Magento storefront on Hyvä. The goal was simple: faster pages and lighter servers.
2. Relevance, with ElasticSuite
With speed optimized, the next step was ensuring buyers could find exactly what they were looking for among 60,000+ items. ElasticSuite tuned the search to specific dental vocabulary: brands, SKUs, and synonyms.
- Brands and SKUs found: Spaces, hyphens, and synonyms are now properly handled.
- Previewing changes: Every ranking adjustment is tuned and previewed in the back office before it is released.
- Precision ranking: When a buyer types “3M Cavit”, the exact brand product ranks #1, outscoring generic alternatives like “Cavity liner applicators”.
3. Faster pages. Better answers. More orders.
In the first four months of running on Magento 2, Hyvä, and ElasticSuite, MegaDental saw massive growth against an already high baseline.
Alongside their 33% increase in transactions, they achieved a +13% boost in online revenue, translating to approximately €1M in incremental revenue.
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