Measuring the effectiveness of your searchandizing efforts is crucial for optimizing your online sales and improving the customer experience on your e-commerce website. Key performance indicators (KPIs) can help you track the success of your searchandizing strategies and identify areas for improvement.
Here are some KPIs to consider when evaluating the performance of your searchandizing efforts:
- Conversion rate: This measures the percentage of website visitors who make a purchase. A high conversion rate is a good indication that your searchandizing efforts are effective at attracting and converting potential customers. ElasticSuite can help you increase your conversion rate by personalizing each customer’s browsing experience.
- Average order value (AOV): This measures the average amount spent by a customer during a single transaction. A higher AOV can be a sign that your searchandizing efforts are successful at presenting high-value products to customers. ElasticSuite possesses cross and upselling features which create more opportunities for increasing the amount spent by customers.
- Click-through rate (CTR): This measures the percentage of users who click on a product listing after seeing it in a search results page or on your website. A high CTR can indicate that your product titles and descriptions are compelling and relevant to customers. With ElasticSuite, you can valorize and put forward certain products depending on the customer who is browsing your website. This individualized experience encourages customers to click on products, thus increasing your CTR.
- Product page views: This measures the number of times a product page is viewed by users. High product page views can suggest that your searchandizing efforts are successful at attracting interest in your products.
- Customer satisfaction: This can be measured through customer reviews, ratings, and feedback. Positive customer experiences with your products and website can be a strong indicator of successful searchandizing efforts.
By regularly tracking these KPIs, you can gain valuable insights into the effectiveness of your searchandizing strategies and make informed decisions about how to improve your online sales. Our tool ElasticSuite is here to help you keep track of these KPIs in order to achieve optimal results and please your customers !